Daily News
From Home Furnishing Business
Bassett Furniture Returns to Reality TV on Lifetime Network
August 18,
2025 by Karen Parrish in Business Strategy, Industry 
Bassett Furniture, a brand that dominated makeover television for nearly a decade via a long-standing partnership with HGTV, is returning to the genre this month as lead furniture sponsor of this season’s Military Makeover With Montel.
A CBS Family Film and TV Award Winner for “Outstanding Reality Show,” Military Makeover features talk show host and military veteran Montel Williams traveling across the country to honor veterans by transforming their homes.
The 43rd-season’s five-episode series highlighting Marine veteran, and King, North Carolina-resident, Sean Reeves, premieres Aug 22 on the Lifetime Network and will air Friday mornings at 7:30 a.m. ET/PT through Sept 19.
As part of its sponsorship of the show, Bassett provided furniture for the home’s living room, kitchen, two home offices, a media/game room, and the master bedroom. Pieces were chosen under the direction of the show’s resident interior designer Jennifer Bertrand, and Anne Spilman-Souter, creative director of Bassett Furniture. Souter also appears alongside Bertrand in the second episode, shopping for products in the brand’s Greensboro, North Carolina store.
“Bassett has long been known for being in the makeover business, and with our deep roots as a domestic manufacturer with products made in the U.S.A., we jumped at the opportunity to offer support for a local military family,” said Tony Chivari, chief marketing officer, Bassett. “Inspired by Sean’s story, our entire team was determined to create a comfortable retreat for the family that reflects the sacrifices they have made in service to others.”
Enlisting in the U.S. Marine Corps rights after high school, Reeves served as an infantry rifleman and deployed to Afghanistan in 2010 where he experienced the harsh realities of combat. During Operation Northern Penetration, he sustained a traumatic brain injury and three gunshot wounds after an IED blast and subsequent ambush. A Purple Heart recipient who has been awarded numerous honors, Reeves was medically retired in 2011 and returned home to North Carolina where he currently works as a care coordinator at Veterans Bridge Home helping other veterans and their families receive the support they need. He continues to fight the long-lasting effects of his service, including cognitive issues, chronic pain, PTSD, and non-Hodgkin lymphoma (now in remission).
With a crew of nearly 100 people working on the house the project was completed in just ten days—from the start of the project to the install and big reveal.
“Working on this project for the Reeves family was an honor and privilege for me as an interior designer,” Souter said. “The experience feels like barely controlled chaos, but it was worth every moment to see it all come together and make a real difference for this deserving family. It was an amazing experience, and we’re grateful to Jennifer, and the entire Military Makeover team, who were great partners at every turn.”
The Bassett pieces selected for the home’s retrofit emphasized comfort and livability. The items included: The Moby Sofa and Cascade occasional collection in the living room; the Nichols Round Dining Table and Greer Upholstered King Bed; and the Everett Leather Reclining Sofa in the game room. A 70” Maple Live Edge Desk was created for Sean’s home office, and a full complement of bedding, accessories, rugs, and lamps completed the design. For more information about purchasing Bassett products featured on the show, visit stores.bassettfurniture.com.