Daily News
From Home Furnishing Business
Pottery Barn Announces Collaboration with Roller Rabbit
August 10,
2025 by Karen Parrish in Business Strategy, Industry 
Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. announced a new home collaboration with vibrant fashion and lifestyle brand, Roller Rabbit. Roller Rabbit’s new partnership with Pottery Barn builds upon Roller Rabbit’s existing popular home furnishing collections with both the Pottery Barn Kids and Pottery Barn Teen brands.
The new Roller Rabbit for Pottery Barn collection combines Roller Rabbit’s signature motifs; heritage prints and vibrant aesthetic with Pottery Barn’s design expertise and commitment to quality. Designed to bring a playful optimism to the home, each piece in the collection celebrates color and comfort and infuses personality throughout the bedding, decorative pillows, rugs, and wallpaper offerings.
“We approached this collection with Roller Rabbit with intention and creativity,” says Monica Bhargava, Pottery Barn President. “Our teams came together around a shared design vision, and the result is a collection that brings a fresh, expressive point of view into the home, one that feels both joyful and timeless.”
“At Roller Rabbit, we believe in the power of color, joy, and storytelling in every space, and we couldn’t be more excited to bring that spirit into homes across the country through our collaboration with Pottery Barn,” said Ed Bertouch, CEO of Roller Rabbit. “Building on the success of our collections with Pottery Barn Kids and Teen, this new partnership allows us to expand our heritage prints and playful sensibility into new rooms of the home, with the quality and design expertise for which Pottery Barn is known.”
To explore the collection available now, visit potterybarn.com and follow along on social @potterybarn and @rollerrabbitofficial.