Daily News
From Home Furnishing Business
Ingka Group Launches Online Store Aiming to Reach China
August 10,
2025 by Karen Parrish in Business Strategy, Industry 
Ingka Group, the biggest IKEA retailer, has officially launched its online store on JD.com, aiming to reach more of the many people in China with its offer and home furnishing knowledge.
The collaboration with JD.com marks a significant step for IKEA in expanding its presence in China and further developing its infrastructure in one of its most important markets. The IKEA store on the platform will feature over 6,500 products across all product categories, with convenient delivery and membership services from day one. During the opening period, special offers will be made to make the IKEA offer even more affordable to customers on JD.com.
“Since 2018, IKEA China has been strengthening the omnichannel development and improving its offer in China. Launching on JD.com is an important day on that journey as it is enabling us to enhance our accessibility to more Chinese families who value quality and service,” says Pontus Erntell, CEO and chief sustainability officer at IKEA China.
As IKEA branches out with new sales channels, it continues we continue to further develop its physical and digital presence in China by investing more than YAN 6.3 billion (EUR 800 million) by 2027. This includes new stores that have opened during the ongoing fiscal year in Xi’an, Shanghai, and Shenzhen, in addition to the first pick up point in the country that welcomed customers in Shenzhen.
“China is one of the most developed retail markets in the world where we learn a lot and challenge ourselves to meet customers in new ways. We look very much forward to continue innovating our retail business in China and bringing some learnings to other parts of the world,” said Tolga Öncü, Ingka retail manager (COO) of IKEA Retail (Ingka Group).
As it expands its retail infrastructure in China, IKEA continues to move strong on securing sustainable services. The market remains Ingka Group’s leading in the implementation of EVs, with 92% of all parcel and truck deliveries done in this way. In addition, 17 Chinese cities are fully served by EVs only.