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From Home Furnishing Business
Hooker Furnishings Announces Global Launch of Margaritaville Collection
August 5,
2025 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
Hooker Furnishings today announces the global launch of the Margaritaville collection set to debut at the October High Point Market. Inspired by the iconic lifestyle brand rooted in the music, escapism, and easygoing attitude of Jimmy Buffett, the new collection offers a fresh, elevated take on relaxed luxury. Developed through an exclusive licensing partnership, Margaritaville meets rising consumer demand for home furnishings that reflect a full lifestyle experience. The collection spans multiple Hooker Furnishings’ divisions, including Sunset West, Hooker Furniture, Hooker Upholstery, HF Custom, Bradington-Young, and H Contract.
“This isn’t just a furniture collection—it’s a fully immersive brand experience,” said Jeremy Hoff, CEO of Hooker Furnishings. “With nearly 80% unaided brand awareness among consumers, Margaritaville resonates deeply across nearly every demographic. We’ve captured that emotional connection and translated it into a fresh merchandising opportunity. It’s easy to think of Margaritaville as being only coastal, but that’s truly not the case. Fans of the brand embrace a spirit of escape and joy that translates to virtually any environment—whether it’s a mountain retreat, a city loft, or somewhere in between,” said Hoff.
Combining Margaritaville's rich storytelling with Hooker Furnishings' craftsmanship and design expertise, the collection delivers four unique lifestyle aesthetics, each thoughtfully crafted with regional adaptability in mind, ensuring broad appeal across diverse settings—from shorelines to suburbs to ski towns and everything in between. Margaritaville lines include:
- Island Reserve – Coastal casual styling with high-performance fabrics and artisan textures. Indoor-outdoor versatility included.
- JWB Signature – Sophisticated comfort with elevated finishes. Woods, leathers, and nods to Jimmy Buffett’s lifestyle passions.
- Paradise Valley – Grounded, nature-inspired luxury for non-coastal markets. Rugged, relaxing, and retail-ready channeling the mountain lifestyle that Jimmy called heaven on earth.
- St. Somewhere – Playful, colorful, and expressive this collection leans into the spirited Caribbean lifestyle. A standout story that makes a statement.
“Margaritaville is more than a destination—it’s a state of mind,” said Scott Coble, Director of Consumer Products Licensing at Margaritaville. “This new collection brings that lifestyle into the home like never before, delivering both design and comfort with the emotional resonance consumers have come to know and love. Whether you’re furnishing a coastal getaway, an urban retreat, or your own personal oasis, Margaritaville captures the essence of escapism in every piece.”
To support success at retail, Hooker Furnishings is launching an immersive Margaritaville Experiential Display Program designed to foster an emotional connection with consumers, drive engagement, and increase store traffic. The furniture collection will be merchandised alongside Margaritaville-branded products from additional sub-licenses including top-of-bed, lighting, décor, mirrors, rugs, wall art, and mattresses.
The Margaritaville Collection will debut at High Point Market, October 25–29, 2025, in Hooker Furnishings’ Showroom (Showplace, Floor 3) in a new 14,000 sq. ft. Margaritaville-branded space, designed in conjunction with The McBride Design Group, that has partnered with Margaritaville for over 25 years.
To kick off High Point Market, Margaritaville and Hooker Furnishings will co-sponsor High Point Market Authority’s Saturday night concert featuring the legendary Coral Reefer Band, founded by Jimmy Buffett. Continuing Buffett’s legacy of easygoing, Caribbean-inspired music, the Coral Reefer Band promises to deliver an unforgettable night for all market attendees.