Daily News
From Home Furnishing Business
Digital Wave Technology Renews Partnership with Designs Direct Creative Group
August 5,
2025 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
Digital Wave Technology, a leader in AI-native enterprise solutions for consumer industries, today announced the renewal of its partnership with Designs Direct Creative Group. The ongoing collaboration reflects Designs Direct’s continued investment in centralized, scalable technology to support product development, vendor coordination, and retailer collaboration.
Designs Direct, a leading designer and manufacturer of exclusive home décor, supports more than 60 U.S. retailers. Digital Wave’s Product Information Management (PIM) platform acts as the centralized system for managing product data across internal teams from design and merchandising to sourcing and qualityassurance improving speed, consistency, and collaboration.
“Renewing our partnership with Digital Wave was an easy decision,” said Mitchell Heidrich, Partner at Designs Direct. “Their PIM supports our unique processes and ensures we deliver the accurate, high-quality product data our partners expect.”
The PIM platform supports key processes such as product attribute management, image association, storefront-specific requirements, and vendor data. Automated logic powers more than 600 fields, and custom exports streamline communication with both customers and factories across the U.S. and China.
“We’ve streamlined our product data workflow, from vendor inputs to retailer-ready exports,” said Taylor Roberts, Product Data Specialist at Designs Direct. “Digital Wave’s PIM gives us the structure and flexibility we need to support growth without adding complexity.”
“We’re proud to continue supporting Designs Direct,” said Donna McGuckin, VP Customer Advisory at Digital Wave Technology. “They’ve built a strong, efficient product development operation, and we’re excited to be part of their ongoing success.”
Learn more about Digital Wave Technology’s PIM platform here.