Daily News
From Home Furnishing Business
Blueport Commerce Announces Jesse Akre as Sr. VP of Sales and Marketing
August 4,
2025 by Karen Parrish in Business Strategy, Industry 
Blueport Commerce, the leading eCommerce platform built exclusively for furniture and home furnishings retailers, announced the appointment of Jesse Akre as Senior Vice President of Sales and Marketing.
Akre brings over two decades of experience in eCommerce, SaaS, and the home furnishings industry. A recognized thought leader and frequent presenter at industry events, he has a proven track record of scaling high-performing teams and leading digital transformation.
In his new role, he will lead Blueport’s go-to-market strategy, including sales, marketing, and brand positioning – as the company expands its Enterprise, Core, and newly launched Essentials offerings across North America and beyond.
“Joining Blueport at this moment is truly exciting,” said Akre. “Furniture retailers are facing critical decisions as they navigate omnichannel transformation. They don’t just need a website; they need a purpose-built platform that reflects how people shop today. Blueport delivers that. It’s built for this industry, and I’m thrilled to help bring it to more retailers ready to embrace digital and drive results.”
Akre’s background includes founding and scaling multiple home furnishings businesses and leading sales, marketing, and operations teams to consistent double-digit growth. He has held executive roles in eCommerce platforms, product data services, and managed service organizations – giving him a comprehensive understanding of the challenges and opportunities facing furniture retailers today.
“Jesse brings a rare combination of industry knowledge, strategic clarity, and executional grit,” said Carl Prindle, CEO of Blueport. “He understands both the business of furniture retail and the digital future. We’re excited to welcome him as we continue to help retailers compete and win.”
Blueport powers omnichannel eCommerce for leading furniture retailers by combining deep industry expertise with a platform engineered for conversion - online and in-store.