Daily News
From Home Furnishing Business
West Elm Kids Announces Launch of Expanded Collaboration with Joseph Altuzarra
July 28,
2025 by Karen Parrish in Business Strategy, Industry 
Global design company West Elm, a portfolio brand of Williams-Sonoma, Inc., announced the launch of an expanded West Elm Kids collaboration with award-winning fashion designer Joseph Altuzarra. The Joseph Altuzarra for West Elm Kids collection offers a modern take on classic children’s designs, featuring Altuzarra’s own hand-drawn botanical illustrations that capture the magic of nature.
Inspired by his three young children, Joseph Altuzarra introduces new additions to the popular West Elm Kids collection. The expanded line, which includes bedding, lighting, furniture, and rugs, highlights Altuzarra’s signature blend of sophistication and whimsy, presented in a soft, layered palette. This refined second collection balances style and functionality, making it ideal for playrooms, nurseries, and children’s bedrooms.
“Joseph’s distinctive vision brings a fashion-forward sensibility to children’s spaces, and we’re very happy to offer even more of his elevated perspective to our customers,” said West Elm President, Day Kornbluth. “The extension of our partnership with Joseph Altuzarra reflects West Elm’s commitment to developing inspiring designs for our kid’s business.”
Joseph Altuzarra states, “I am thrilled to be partnering with West Elm Kids again for this second collection of Nursery and Kids interior decor and furniture. For this offering, I was inspired by the wonder and beauty of nature- its sense of magic and serenity - and wanted to bring that feeling into the home. We painted delicate botanical motifs that bloom across bedding, furniture and rugs, transforming bedrooms and nurseries into enchanted little worlds where creativity and comfort can thrive. I loved the idea of bringing the outside world in and designing interiors that spark imagination and joy.”
Key items include the Botanical 6-Drawer Dresser ($1,699), the Spiral Vine Rug ($399), the Arched Fluted Bookcase ($350), Botanical Table Lamp ($199), and the Vine Sheet Set ($45-$139).
Joseph Altuzarra + West Elm Kids will also be available for purchase in Canada, beginning on July 28th at westelm.ca/josephaltuzarra.
To learn more about the collection, please visit westelm.com/josephaltuzarra.
Customers are also invited to join the conversation about the collaboration on social media with @westelmkids and @josephaltuzarra.