Armen Living Debuts Custom Design Center in Las Vegas

July 28, 2025  by Karen Parrish in Business Strategy, Industry   

“We are thrilled to share exciting news (from) the Las Vegas Market, where we are debuting a new Custom Design Center.” Kevin Kevonian, owner, president, and CEO, commented, " (The) goal is to help our Top 100 Retailer, and Big Box clients, to personalize their container orders to suit their audience and stand out in the competitive landscape.”

Armen Living’s summer launch debuted a new custom design center to showcase 100’s of new designs in their 8,000 square-foot showroom at Las Vegas Market. The custom design center ‘unlock(ed) limitless possibilities for collaboration,’  Kevonian shared, with innovative weave materials, an array of fabrics in a wide range of colors, and distinctive finish options. 

The summer Las Vegas Market launched Armen Living’s largest range of categories; including 100’s of new bar and counter stools in every size, shape and finish, casual dining furniture sold in sets and individually, and a beautiful new collection of modern seating with sofas, lounge chairs, and accent furniture pieces including Armen Living’s biggest outdoor launches in the company's history.

“Our new collections bring modern materials to the forefront, with original outdoor designs that feature unique wicker-like textures, high-performance fabrics, and stunning wood finishes. To address all generations, seasons, and purposes for contemporary lifestyles.” Holly Lightfoot, director of product development and showrooms, commented.

Lightfoot describes overall aesthetics of the new arrivals as ‘embracing creativity, with a cheerful mood, inspired by organic shapes that are natural, modern, and influenced by mid-century modern elements.’ 

Central to the summer collection is a strong focus on beautiful textures and warm neutrals, with designs that express individuality with modern motifs reinterpreted through a contemporary lens. Holly describes new trends as focusing on ‘round, soft shapes and cozy, plush materials paired with smooth faux leather textures and a playful, indulgent atmosphere’. 

Las Vegas Market showcased a social event where Steve Riley, Armen Living Key Accounts Representative receiving special recognition by IHFRA being a “Pillar of the Industry” as well as a panel discussion with Wendy Glaister & Stephanie Poulsen of Wendy Glaister Interiors and Leila Mendoza of 1720 Design Studio, Inc. The discussion, “Breathing Life into Remodels & Custom Design Projects” was moderated by Serena Martin of 24/7 Creative Agency.

Finally, Reb Nicholson, Armen Living’s National Sales Manager shared news about the expansion of their sales team, adding seven new independent reps, including Michael Jacobs, in Florida, Zach Epley, covering Nebraska, Kansas, Missouri and Iowa, alongside Steve Coe whose territory includes Kansas, Missouri, Nebraska and Texas, Mark Roberts covering Alabama, Georgia and the Florida Panhandle, Jan Kleinman, handling Ohio, Western PA, and Jim Jefferis, and Tommy Roach, both covering North and South Carolina.