Daily News
From Home Furnishing Business
Gold Bond Sees Uptick in Juvenile Collection for High-Quality Mattresses
July 21,
2025 by Karen Parrish in Business Strategy, Industry 
Gold Bond Mattress, an independent mattress producer, is seeing an uptick in sales of its popular juvenile collection among consumers and interior designers seeking high-quality mattresses to accommodate the revival of consumer interest in vintage bedroom furniture.
The brand’s eye-catching juvenile lineup, Natural Support 2.0, already stands out on retail floors for its uniquely colored borders, in green and pink, created to appeal to young children and teens shopping alongside their parents. The collection also has caught on with older adults who like the lower profile of the mattresses that makes getting into bed easier.
But now, as design trends like cottage core and modern farmhouse that emphasize vintage looks continue to find favor among consumers, the line is taking on new steam with consumers and interior designers drawn to the vintage aesthetic.
At a height of only 8-inches, compared to the average 10- to 14-inch height mattresses on the market today, Natural Support is a better fit for vintage bed frames, which typically cannot accommodate today’s taller, thicker mattresses.
“We know many consumers have bedroom furniture that has been passed down over generations, or a vintage bed caught their eye while antiquing and they fell in love with it. What they typically don’t love, however, is finding out they have to have a mattress custom-made to fit the furniture piece,” said Bob Naboicheck, chief executive officer of Gold Bond.
The solution for many, as it turns out, is choosing a juvenile mattress that offers the same quality and support as standard size options.
Indeed, Gold Bond’s Natural Support 2.0 is crafted using the same components found inside the brand’s larger mattress offerings, including GOTS certified organic fabric, natural latex, high coil counts and antimicrobial, hypoallergenic cotton-based fabrics.
“Not only does our juvenile line feature the quality materials that we are known for in our other lines, but when combined with the lower height of the mattress, it becomes an easy choice for older consumers who are looking for a bed that’s easy to get in and out of as well,” Naboicheck said. “For this reason, we encourage our sales team to show the line to every customer, and we emphasize this point in sales training with RSAs in store.”
According to Randi Schachter, chief marketing officer and fourth generation family member at Wisconsin-based Biltrite Furniture, carrying Gold Bond’s juvenile line has proven to be very profitable for their customer base, selling both to its intended target audience, as well as those outfitting vintage furniture.
“Our RSAs enjoy showing the Gold Bond 200 series juvenile line to all of their customers, as the brand story is unlike any other,” said Schachter. “We have also seen an increase in purchases with this line among older customers, especially those who are downsizing and are more used to a lower-profile mattress or have an older bedframe. We are happy to be able to solve the problem for them while continuing to spread the Gold Bond story.”
The Natural Support 2.0 collection retails from $399 to $799.