Daily News
From Home Furnishing Business
DeLandis Sleep Offers Solutions for Top Retailers with New E-Commerce Program
July 21,
2025 by Karen Parrish in Business Strategy, Industry 
DeLandis sleep, a leading innovator in mattress manufacturing and sleep comfort technologies, offering both OEM and ODM solutions to top retailers, will launch DeLandis Direct, a new e-commerce dropship program designed to help retailers sell more beds with less hassle. The program, scheduled to roll out in August, features a curated assortment of six beds, with no inventory requirements, no order minimums, and 72-hour direct-to-consumer delivery. Retailers attending Summer Las Vegas Market are invited to join a Priority Partner Sign-Up List for exclusive early access, onboarding perks, and a first-look preview packet.
The assortment features three foam and three hybrid models offered in 8-inch, 10-inch, and 12-inch profiles and includes premium gel memory foam for cooling comfort and pressure relief.
Products are competitively priced to support retail margins of 65%, starting at $199 in queen. Orders ship within 72 hours with white-label packaging via the retailer’s UPS or FedEx account, ensuring a seamless customer experience.
“We created the DeLandis Direct program to remove the traditional barriers to selling beds online,” said David Wachendorfer, senior vice president of DeLandis. “With no inventory to carry, fast delivery, and a proven assortment, it’s designed to help our retail partners grow their business without adding complexity. We’re excited to offer early access to retailers at Las Vegas Market so they can get in on the ground floor.”
Joe DiCello, regional vice president, said, “Retailers are looking for flexible, low-risk ways to expand their assortment, and DeLandis Direct delivers just that. We’ve had strong early interest, and I’m looking forward to meeting with potential partners in our showroom during the market.”
DeLandis has experienced steady growth in its mattress brand since opening its second factory in Houston in 2023. Its domestic manufacturing footprint now includes four buildings totaling 400,000 square feet. The company pours its own foam, manufactures its own springs, and assembles its mattresses in Houston. Covers are cut and sewn in Asia.
Retailers attending Las Vegas Market can visit the DeLandis showroom located in World Market Center B970 to learn more and join the Priority Partner Sign-Up List. The program officially launches in August, with onboarding support available for participating partners.
To schedule an appointment, call 859-536-8738. For additional information, visit DeLandis.