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From Home Furnishing Business
Lovesac and VanLeeuwen Celebrate National Ice Cream Day Together
July 21,
2025 by Karen Parrish in Business Strategy, Industry 
Van Leeuwen Ice Cream, and Lovesac came up with the tastiest of collaborations for National Ice Cream day in NYC.
On Sunday, July 20, along with the rest of the world, the NYC-born, national brand known for its cult-favorite dairy and vegan ice cream celebrated National Ice Cream Day and a decade of its Honeycomb flavor with a celebration, giveaways and a collaboration with Lovesac, featuring custom CitySac Covers inspired by best-selling flavors from the brand.
Colors including Honeycomb, Pistachio and Strawberry – create the best seat in the house to enjoy ice cream. This collection is available for a limited time on Lovesac’s website.
A giveaway with a prize package including a 3-gallon tub of Honeycomb ice cream, the exclusive Lovesac x Van Leeuwen Honeycomb CitySac, and a newly launched ice cream scooper designed in collaboration with kitchen brand Material is featured to get fans on board.
Fans can enter for a chance to win on Instagram, an announcement outlining the giveaway will be posted to both brand’s channels @vanleeuwenicecream and @lovesac through July 23 at 11:59pm. Check the channels for what to do to enter.
At the celebration on Sunday at the Tribeca Van Leeuwen Scoop Shop, guests were given the chance to win a Lovesac x Van Leeuwen Honeycomb CitySac, the new Material ice cream scooper, free ice cream, autographed cookbooks, and also receive special ice cream discounts.
Ben Van Leeuwen, CEO and co-founder, said, “Honeycomb began as a limited-time special, and it took on a life of its own. People fell in love with it, and we quickly added it to the menu year-round, and it’s now one of our most popular flavors. We’re excited to celebrate the flavor on National Ice Cream Day, and to bring it to life in a new way with our friends at Lovesac.”
Honeycomb, or “Hokey Pokey” as it’s known in New Zealand and Australia (where co-founder Laura O’Neill is from) is a sweet cream ice cream with pieces of honeycomb candy throughout. Van Leeuwen coats half of their honeycomb in a little coconut oil and leaves the other half uncoated, which results in crunchy pieces and gooey ribbons of caramel throughout.