Symphony Sleep Sets the Bar as 'Complete Partner' in Las Vegas

July 21, 2025  by Karen Parrish in Business Strategy, Industry   

Driven by its strategic growth plan, Symphony Sleep has been aggressively working to set a new benchmark in the adjustable base category with a retailer-focused approach that combines German-engineered product development and manufacturing and logistics for consistent, tariff-resilient supply. The Missouri-based company offers a multi-tiered collection of adjustable bases and uniquely designed accessories that’s helping top retailers with a well-merchandised story to engage consumers and enable sales effectiveness.

Among Symphony Sleep’s differentiators are its innovative, patent-pending and patented accessories engineered to work seamlessly across the base line-up, creating high-attachment opportunities and elevating the entire sleep experience. At this summer market, Symphony will debut its new sleep tracking system SleepSense®, which joins the top-performing Elevation and Hi-Low Lift kits, the patent-pending SleepSafe®, and the fabric surround and designer fabric options for a contemporary bedroom look and feel.

Fulfilling its goal to be a complete partner, Symphony offers strong visual merchandising support to make it easier for retail sales associates to sell and for consumers to buy. Creative sales tools, comprehensive training resources, and high-impact point-of-sale materials further support retail success, making Symphony Sleep a true end-to-end partner.

“No other adjustable base supplier can deliver what Symphony Sleep offers. Due to depth of knowledge and experience in product design, engineering, sales and marketing we take a holistic approach to the entire business. Retailers can gain huge advantages by leveraging our collective years of expertise in the bedding industry,” said John Schulte, president.

From its Las Vegas showroom in C-1507, Symphony Sleep will welcome guests July 26-30.