E.S. Kluft & Company Showcases Aireloom Pinnacle Collection at Summer Las Vegas

July 20, 2025  by Karen Parrish in Business Strategy, Industry   

“We remain committed to the strategies that have guided us successfully over the years – delivering luxurious, competitive and profitable products with a focus on luxury price points at $3,000 and above,” said Jon Stowe, Managing Director of E.S. Kluft & Company. “This approach gives our retail partners more options for their luxury-minded consumers and an assortment of profitable products that meet the ongoing demand for premium mattresses.”

The Pinnacle Hybrid Collection, expanded with two additional models earlier this year, is now fully available nationwide and performing well at retail. In addition, the Aireloom brand’s newest luxury sheet set also will be featured at Summer Market, providing the perfect complement to the brand’s luxurious mattresses.

At 2025 Summer Las Vegas Market, July 27-31, E.S. Kluft will showcase its newest and existing collections from the Kluft, Aireloom, and Marshall Mattress brands in two showrooms at the World Market Center. The Aireloom brand, including the popular Preferred Collection, the exclusive Karpen Luxury Collection, the Pacific Palisades Collection,  and the Pinnacle Collection, will be featured in showroom C-1501. The Kluft and Marshall Mattress lines will be presented in showroom C-1562.

Strong Growth in the Luxury Segment
In the first half of 2025, E.S. Kluft added 21 new accounts and 83 new retail doors across the United States. The company continues to outperform the industry in the high-end mattress segment.

“Our growth reflects both ongoing consumer demand for elevated sleep experiences and the confidence our retailers have in our brands,” said Stowe. “We’re focused on supporting our partners with the tools they need to succeed.”

Enhanced Retail Support and Marketing Investments
To help drive year-round traffic, E.S. Kluft has expanded its promotional calendar beyond major holiday periods and is investing in co-branded advertising campaigns. These efforts include multi-platform campaigns featuring location-based display, paid social and retargeting strategies.

In-store, retailers benefit from tailored visual storytelling and display materials designed to align with their brand and help communicate the value of premium sleep solutions.

“We prioritize long-term relationships with our partners,” said Magali Castillo, Vice President of Marketing for E.S. Kluft & Company. “That includes ongoing support through marketing, merchandising and product strategy. These campaigns have delivered measurable results, including increased traffic and market share for the Aireloom brand.”

The Aireloom Pinnacle Collection
Combining Aireloom’s heritage of luxury and craftsmanship with exclusive cooling and memory foam technologies, the five-bed hybrid collection offers the ultimate in luxurious comfort, support and durability.

Each mattress in the Pinnacle Collection features the brand’s traditional high-quality knit panel fabric, now enhanced with an innovative hyper-conductive CoolSense™ technology, resulting in a cool-to-the-touch cover that quickly delivers the perfect balance needed for a cool and comfortable night's sleep.

For the ultimate cooling comfort, these beds also feature uniquely engineered materials like Aire-Adapt™ Memory Foam and Aire-React™ Memory Foam. CertiPur-US certified, adaptable, and durable, they adapt and conform to the body's unique needs throughout the night, relieving major pressure points as well as regulating the body temperature for undisturbed sleep.

The advanced memory foam comfort layer is infused with titanium, designed to pull heat away from your body for unmatched cooling comfort.

Additionally, a high-density foam encasement offers increased durability and perimeter support to these new beds.

The Aireloom Pinnacle hybrid line offers four 13” mattresses with different levels of firmness – from firm to plush -- and one 12” extra firm mattress, priced at retail from $2,999 - $4,299 (Queen size).