Wayfair Announces 5-Day Black Friday in July

July 17, 2025  by Karen Parrish in Business Strategy, Industry   

From July 24-28, shoppers can score up to 80% off across all categories, with 24-hour flash deals, limited-quantity doorbusters, and bonus savings for Wayfair Rewards members. Featured brands include Blackstone, Cuisinart, Sealy, and SharkNinja.

For those who want first dibs, early access begins July 23 exclusively in the Wayfair app. Everything ships free (*some exclusions apply), including thousands of Wayfair Verified items handpicked and vetted by Wayfair's product experts.

"We're bringing customers the kind of deals they expect from Black Friday: big, bold, and unbeatable," said Jon Blotner, President of Commercial and Operations at Wayfair. "This event delivers value and variety to help consumers refresh their homes and businesses just in time for back-to-school and the fall season."

Preview Top Deals
July 24 - 28, Wayfair shoppers can save up to 80 percent across all styles and categories. Here's a preview of some of Wayfair's top Black Friday in July deals:

- Save $799 on the Sealy Memory Foam Mattress for $399.99
- 80% off Henckels Knife Set for $119.99
- 55% off Wayfair Basics Sheet Set for $18.99
- 80% off Spode Dinnerware Set for $109.99

The sale will be available on Wayfair and across its family of brands, including AllModern, Joss & Main, and Birch Lane. Wayfair Professional members will also have access to exclusive Pro-only deals on thousands of products. Customers can shop online, through the Wayfair app, or in person, taking advantage of unique in-store offers at the Wayfair store outside Chicago, as well as all AllModern, Joss & Main, and Birch Lane retail stores.