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From Home Furnishing Business
Magnifex Introduces Pillow Collections at Las Vegas Market
July 16,
2025 by Karen Parrish in Business Strategy, Industry 
Leading Italian bedding manufacturer Magniflex will launch a new four-sku MagniStretch Pillow Collection at the Summer Las Vegas Furniture Market. From small to extra-large, the pillows feature all the health properties found in its popular MagniStretch mattresses and are OEKO-TEX certified.
Magniflex uses a unique sizing model for the new made-in-Italy pillow line. It believes that pillow height is the best metric for consumers to use in selecting the right product, so it offers models that are 4, 5, 6 and 7 inches in height, respectively, to ensure proper head and neck alignment. Each pillow features Magniflex’s signature Memoform foam that adapts to a consumer’s weight for personalized comfort. It also includes an Eliosoft layer that ensures proper cervical support.
The pillow cover features MagniCool fabric, engineered to dissipate heat and keep sleepers cool throughout the night, combined with a breathable 3D band that promotes airflow for enhanced relaxation. The collection is priced at $229, regardless of size.
The new pillow collection will be accompanied by Magniflex’s PillowFit measurement tool, designed to help RSAs guide consumers to find their ideal fit. The tool measures the distance from a consumer’s ear to the end of their shoulder to accurately determine optimal pillow height for individualized neck support, a key aspect in sleeping comfort. Like the markings on a ruler, the tool displays pillow height options from small (4 inches) up to extra-large (more than 7 inches high).
“The pillow plays such an important role in how the entire sleep system works. By extending our MagniStretch mattress into pillows, we’re completing the system with all the health and cooling technology needed for a better sleep experience,” said Ian Hayes, vice president of sales for Magniflex USA.
“When pressure is applied, the MagniStretch pillow provides gentle traction to the neck, helping to stretch the cervical area for improved alignment,” he added. “It’s designed to support the body’s natural recovery process during sleep, which can be especially beneficial for people with neck tension or poor posture. This innovation reflects our ongoing commitment to enhancing sleep quality.”
According to Magniflex, the pillow is classified as a Class I medical device and is designed to complement the company’s popular MagniStretch mattress line. It features the same traction-inspired technology developed with orthopedic specialists at the University of Zaragoza in Spain. This patented system promotes full spinal alignment through layers of Elioform, Eliosoft and Memoform padding, while a natural viscose and Outlast fabric cover helps regulate temperature and release excess heat.
View the entire Magniflex product line at the Las Vegas Furniture Market in Building C, Suite 1532.