Therapedic Targets Consumer Buying Trends at Las Vegas Market

July 14, 2025  by Karen Parrish in Business Strategy, Industry   

Therapedic is solidly positioned as the top alternative mattress brand by keeping the pulse of dominant trends that influence mattress shoppers then executing on strategies built around them, says President/CEO Gerry Borreggine. He identified three areas of the market and consumer behavior that drive the company’s message and summer showcase.

Health & Wellness at Approachable Price Points

While consumers are more mindful than ever of the connection between sleep and overall wellness, they are also facing inflation and tightened household budgets, making them more price-sensitive.

“Value and affordability will always be strong drivers of the buying decision in any economy for a lot of consumers. Our newest Agility line gives the retailer precisely what they need to sell the value because it emphasizes performance for the price,” said Borreggine. 

Therapedic’s Agility®, a hybrid line known for its adaptive comfort and performance features, is built to offer restorative sleep without the luxury price tag. Well-merchandised with five mattress models, Agility’s key feature is the agile, contouring and responsive sleep surface that provides ideal pressure relief and motion isolation for undisturbed sleep and waking up rejuvenated. All five beds feature cooling technology in the cover, some with quilted covers and others are smooth tops. All models have eye-catching, contemporary styling and color, specialty foam layers, wrapped coil technology and, in some, added micro-coil support. Retail price points range from $999 to $1,999 in queen mattress only.

Growing Demand for Affordable Luxury

Along with the search for value, there is data from the Better Sleep Council that indicates that there are consumers willing to spend more on high-end sleep systems that feel like an investment in long-term wellness.

Therapedic helps retailers meet this demand with a broad range that incorporates specialty layers and effectively targets specific consumer preferences. The Tommy Bahama® line-up, HD Collection™, and Nyx® range are all built with top-tier materials and craftsmanship associated with luxury brands but priced from a more attainable $2,499 starting point.

“These collections are designed to overdeliver,” said Borreggine. “They include ultra-premium features—like natural fabrics, high-density foams, and edge-to-edge support systems—that rival beds sold at twice the price. Consumers want elevated sleep, and we’re delivering it in a way that makes sense for today’s market.”