Daily News
From Home Furnishing Business
Williams Sonoma Launches "Tools for Change" to Benefit No Kid Hungry
July 8,
2025 by Karen Parrish in Business Strategy, Industry 
Williams Sonoma, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today, the launch of the brand’s annual Tools for Change fundraising program benefitting No Kid Hungry. The 2025 Tools for Change collection includes a range of limited-edition spatulas, oven mitt and potholder sets designed by celebrities, celebrity chefs, and popular content creators with a portion of proceeds from the purchase of each product donated to help end childhood hunger in America.* Every dollar donated by Williams Sonoma from the Tools for Change campaign can help No Kid Hungry provide 10 meals to children across America.**
The 2025 Tools for Change spatulas, oven mitt and potholder sets were designed for Williams Sonoma by:
- Ayesha Curry
- Bebe Rexha
- Brian Hart Hoffman
- Hannah Taylor
- Katie Sturino
- Masaharu Morimoto
- Olivia Tiedmann
- Timbaland
- Valerie Bertinelli
- Zooey Deschanel
“Thanks to the support of our customers and the generosity of our partners, our Tools for Change annual campaign has raised millions of dollars to help feed children in need,” said Williams Sonoma President, Felix Carbullido. “For this year’s campaign, we remain steadfast in our commitment to support No Kid Hungry’s vital mission to ensure every child in America has access to three healthy meals a day.”
“The annual Tools for Change initiative reflects the impact we can have when we come together to end childhood hunger,” said Billy Shore, founder and executive chair of Share Our Strength, the organization behind the No Kid Hungry campaign. “From Williams Sonoma’s leadership and its customers who have made these products staples in their kitchens, to the celebrity designers that support this cause each year, all have played a role in ensuring kids have access to the food they need and the future they deserve.”
The products from the 2025 Tools for Change collection are now available online and at all Williams Sonoma retail locations while supplies last.
To celebrate thus year’s No Kid Hungry Tools for Change program, customers can participate in the “spatdown” where they can vote on their favorite spatula designs. Williams Sonoma will donate $5,000 to No Kid Hungry in the winner’s honor. To vote for your favorite design, please visit: www.williams-sonoma.com/spatdown.
For more information on No Kid Hungry, or to purchase products benefitting the national campaign, please visit: www.williams-sonoma.com/nokidhungry.
*While supplies last, 30% of the sale of participating WSI products will go to benefit No Kid Hungry.
**Donations help support programs that feed kids; No Kid Hungry does not provide individual meals. Meal equivalencies vary. Learn more at NoKidHungry.org/OneDollar.