Daily News
From Home Furnishing Business
Englander to Introduce Latex Collection at Las Vegas Market
July 8,
2025 by Karen Parrish in Business Strategy, Industry
Englander, who teamed with Goodyear Tire & Rubber Co. 75 years ago to be one of the first mattress brands to introduce latex beds, is leaning into that heritage and will introduce two new latex models at the Summer Las Vegas furniture Market.
Available in two models, the Dreamer Luxe and the Dreamer Luxe Plush, the collection features multiple layers of luxurious latex, two inches in the luxe offering and three inches in the plush, alongside specialty foams to provide a refined feel. Wrapped in a dark navy-blue border, the line marks the expansion of the brand’s ongoing commitment to high-quality latex offerings, originally established decades ago with its partnership with Goodyear.
“We see an opening in the market for a quality, yet competitively priced latex line. We are leaning into our brand heritage and experience with latex to offer a compelling product that will give retailers the higher tickets and margins they need to be successful in their business today,” said Lou Paige, president and chief executive officer of Englander.
To view the all-new Dreamer Luxe Collection, visit the Englander showroom at the Summer Las Vegas Market, Space C-1596.