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24/7 Creative Agency Shares Event Schedule for Casual Market Atlanta

July 2, 2025  by Karen Parrish in Business Strategy, Industry   

“I can't wait for all the fun I have planned for the Summer Markets. With events in mid-July at the Casual Market in Atlanta, followed by more events planned for Las Vegas Market at the end of the month.” 24/7 Creative Agency President Serena Martin commented.

“This summer is exciting as many of my clients are preparing to launch new collections and host a wide range of social events that is sure to drive traffic to each of their showrooms and entice buyers by their new introductions.”

Kicking off the opening day of Casual Market in Atlanta, 24/7’s client Armen Living, is partnering with IHFRA to host their Happy Hour + Member Meet-up on July 15 from 4 to 6 p.m.  The International Home Furnishings Representatives Association (IHFRA) Member Meet-up invites its sales rep members to a fun and spirited event. Non-members or industry professionals who are looking to learn more about joining their organization will also be present.

Following the IHFRA + Armen Living mixer, team 24/7 plans to attend the combined Birthday Bash Kick-Off Party & Casual News Now Award Awards Celebration on July 15 from 6-8 p.m. in space B1, F2. This event will honor the International Casual Furniture Association (ICFA) 67th year driving the outdoor living industry and introduce Casual News Now's Casual Industry Awards, honoring some of the best and brightest in multiple categories.

“I am so excited that one of my clients, Wendy Glaister Interiors, is a finalist in this year's Casual News Now's Casual Industry Awards, for Best Outdoor Design.” Serena Martin shared. 

“Wendy’s Outdoor Oasis project is a stunning example of outdoor luxury and design excellence. I am so honored that Wendy’s project is a finalist for Casual News Now, Casual Industry Awards.” \ Glaister's project features a chef's kitchen, pizza oven and gas grill. She also worked with a local craftsman to design a custom dining table with a built-in fire feature to ensure cozy meals no matter the weather. With a four seasons design concept, amenities include an updated pool deck, jacuzzi, a new putting green, bocce ball court, and a pickleball court for the family’s year round enjoyment. 

On July 16, WithIt is inviting market attendees to make meaningful connections at AmericasMart as its members and the design & trade community enjoy a networking event with pastries and mimosas from 9 - 11 a.m. in the Norwalk Furniture Showroom – B1, Floor 14-F5. As a fun bonus, all attendees will receive a laptop cover (designed by The Howard Elliott Collection and gifted at their recent Jun conference) while guests will be inspired by a discussion on authentic networking with useful tips on how to grow your community.

In addition to running her own boutique marketing and consulting agency, Serena joined the women's organization WithIt in November 2024 as their new VP of events co-chair. To learn more about WithIt.org, see all of the events their team is planning, visit withit.org/events.

Armen Living will host a series of Happy Hour events (in Bldg 1-6-A-2) on July 16 and 17 from 4 to 6 p.m. to highlight doubling the size of their showroom space at AmericasMart, in Atlanta and the debut of their new 2025 Outdoor Collection (Bldg 1, Floor 14-F-11).

Rounding out 24/7 Creative Agency’s jam-packed summer market schedule in Atlanta, their team is proud to promote award-winning designers Dwayne Bergmann and Kyle Barrett, Barrett Bergmann Home (BBH), in (Bldg 2, Floor 1, Booth #100E) who are making their Summer debut at Atlanta Market, July 15-21. Barrett Bergmann Home—a luxury, trade-only brand created by designers, for designers—with a shared desire to offer beautifully made, customizable products that meet the standards of today’s discerning trade professionals. Trade buyers can register for access at shopbbh.com.

Serena Martin commented, “I am incredibly thrilled to share that in August of this year, I celebrated my agency's 6th anniversary. I feel so grateful to celebrate another year supporting such a wide range of clients and I truly never imagined that embarking on the courageous journey of owning my own business and diving into entrepreneurship would be so rewarding." 

Over the past five years, 24/7 Creative Agency has flourished into a full-service marketing and publicity agency, reflecting Martin's expertise and dedication.