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From Home Furnishing Business

Saatva Arrives in Pasadena with Viewing Room in Time for LA28

July 1, 2025  by Karen Parrish in Business Strategy, Industry   

“As a digitally native brand, expanding our brick-and-mortar footprint is about deepening our connection to the communities we serve. We’re looking forward to joining the Pasadena community–a city committed to design-forward craftsmanship,” said Ron Rudzin, CEO of Saatva.

“We’re especially proud to partner with Tara Lipinski, whose presence in this community and commitment to wellness make her a natural ambassador for Saatva. Supporting her as she rebuilds following the wildfires is a meaningful extension of what we stand for: comfort and resilience.”

To celebrate the Pasadena opening, Saatva has partnered with Olympic gold medalist and Pacific Palisades resident Tara Lipinski. Announced live on the TODAY Show, Lipinski will serve as a brand ambassador to amplify Saatva’s mission of better sleep for all while Saatva supports Lipinski as she rebuilds following the devastating California wildfires. This partnership follows the brand’s recent designation as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games.

“Sleep has always been a critical part of my recovery and performance routines, both during my skating career and now in my daily life. After experiencing the impact of the wildfires in Los Angeles County earlier this year—an area I’m grateful to call home—I’m reminded just how important it is to feel safe, supported, and grounded in your space. That’s why I’m proud to partner with Saatva and support their mission to bring comfort and restorative rest into homes across the country.”

As part of its continued commitment to community care and resilience, Saatva will partner with CORE (Community Organized Relief Effort) to support wildfire relief and recovery efforts across Los Angeles County.

“We’re deeply grateful to our partner Saatva for showing up for communities who have lost so much,” said Tracy Reines, Disaster Response Lead for the Los Angeles Wildfires at CORE. “Their support helps us do more than just provide relief — it helps families begin to rebuild their sense of home, comfort, and reconnection to their communities during an incredibly difficult time in their lives.”

A New Design Experience
Saatva Pasadena showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of Smarter Luxury Sleep. This perfectly complements Ware
 Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of Pasadena’s most luxurious shopping areas.

“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on and contribute to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Pasadena’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s “made in America” philosophy, interior materials and finishes, including the architectural lighting, were manufactured in the U.S.A.

In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses, handcrafted furniture is also on display, including the new additions to its non-mattress categories, the Lighting and Nightstand collections, which are designed to enhance and elevate the overall bedroom experience.

Cutting-Edge Technology
Thanks to a partnership with Samsung, this Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital  “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions.

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology and software solutions continue to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing.

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

Saatva’s latest Viewing Room marks a significant milestone in Saatva’s retail expansion, bringing Smarter Luxury Sleep home to Pasadena. Visit the Viewing Room to discover the brand’s growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the Smarter Luxury Sleep company.

Viewing Room Information:
Saatva Pasadena
85 E Colorado Blvd
Pasadena, CA 91103
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 6 PM, Sunday: 11 AM – 6 PM
626-240-5440
info@saatva.com