Amazon Announces Biggest Prime Day with Extended Event

July 1, 2025  by Karen Parrish in Business Strategy, Industry   

New this year, Prime members can shop Today's Big Deals—daily deal drops featuring deep discounts across themes like Summer Savings and Premium Deals. During the drops, members can discover exciting deals from popular brands like Ninja, Sony, and Too Faced—while supplies last.

 Fresh deals will appear as often as every 5 minutes during select periods, allowing Prime members to check back often and discover new offers. Join Prime today to access this 4-day shopping event, plus year-round perks including unlimited fast, free delivery, streaming entertainment, and exclusive member savings. Visit amazon.com/prime to begin your Prime journey with a 30-day free trial.

"We're excited for Prime members to experience our biggest Prime Day yet, with more days than ever and millions of deals from brands customers are eager to shop this season–from trending products and newly discovered brands to tried and true favorites,” said Carmen Nestares, vice president of North America Marketing and Prime Tech.

"Prime members can shop with confidence knowing they're accessing some of our best deals of the summer from brands they love to products they need. This extended 4-day event showcases why Prime continues to be the best membership in retail, combining exceptional savings with the convenience of fast free delivery and exclusive benefits all in one membership.”

Find School Essentials and Savings from Kindergarten to Campus
Prime members can get a head start on back-to-school shopping with exceptional deals on a wide selection of classroom and campus must-haves. Amazon's Back to School and Off to College Shops feature school supplies and dorm décor, with items organized by price point to fit every budget.

Thousands of items on deal: Discover thousands of school and college deals at 30% off or more, with new offers added throughout the event. Exclusive dorm savings: Get 20% off when you spend $100 or more on dorm room essentials from Amazon brands.

More Days to Discover Deals
With 4 full days to shop, Prime members have more time than ever to explore and save. Here's an early look at some of the exciting offers coming this Prime Day:

Save 40% across all Amazon Haul products on day one of Prime Day, with deals continuing throughout the event; plus, enjoy Amazon Haul's everyday savings of 5% off orders over $50 and 10% off orders over $75

Save up to 30% on home furnishings from Ashley Furniture and mattresses from Zinus

Shop Small on Prime Day
More than 60% of sales in Amazon's store come from independent sellers—most of which are small and medium-sized businesses—this Prime Day new deals from small businesses are dropping all the time at amazon.com/primedaysmallbusiness. Members in the U.S. can shop amazing small business deals, including up to 30% off select products from BeautyStat and Sweet July, 24% off select products from THE FRONTAL QUEEN, and 20% off select products from Donna's Recipe, Phlur, and The Lip Bar. Members can support and discover small businesses by looking out for the small business badge and visiting the small business storefront at amazon.com/supportsmall.