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BEDGEAR Announces M3 Performance Mattress Available Across New England

June 26, 2025  by Karen Parrish in Business Strategy, Industry   

In addition to the M3, BEDGEAR has also brought its lineup of breathable bedding, which includes personalized pillows, sheets, protectors, and more, to all Jordan’s locations. Now for the first time, consumers in the New England region have access to both experience a complete sleep fitting in-store as well as fully personalize a complete BEDGEAR Performance® Sleep System.

This launch expands the long-standing and growing partnership between BEDGEAR and Jordan’s Furniture, two brands committed to optimizing health, wellness, recovery, and longevity through personalized and breathable sleep solutions. Known for its proprietary personalized fitting process, BEDGEAR fits consumers for mattresses, pillows, and bedding based on individual body type, sleep position, and temperature preference.

The availability of the M3 Performance® Mattress—in addition to BEDGEAR’s extended lineup of sleep solutions—across all Jordan’s stores reflects a shared belief that better sleep leads to better results in all walks of life.

"We’re proud to expand our partnership with Jordan’s Furniture and introduce not only the M3 Performance® Mattress, but the entire BEDGEAR experience to the brand’s loyal customers throughout New England," BEDGEAR’s Founder/CEO Eugene Alletto said. "Both BEDGEAR and Jordan’s Furniture understand that sleep is not passive—it’s a tool needed to optimize your health, wellness, and recovery. Personalization ensures that you get the quality sleep you need to Wake Ready® every day. Jordan’s helps guests find the right fit. So do we. The M3 along with BEDGEAR’s breathable pillows, sheets, and protectors, are designed with this philosophy in mind."

Built for ultimate personalization, the M3 features Independent Suspension™ units, which are interchangeable support layers that allow users to choose between four firmness levels (firm, medium firm, medium plush, and plush) on either side of the mattress, eliminating the need to compromise for co-sleepers with different preferences. Made with hundreds of individually wrapped coils, each unit works independently to provide responsive support that caters to individual preferences, eliminating the need to compromise on comfort.

Perfect for hot sleepers, each layer of the M3 is enhanced with breathable airflow features that work together to keep air circulating throughout the mattress. With Air-X® mesh side panels and air vents in the chassis along with BEDGEAR's Ver-Tex™ instant-cooling cover on top, this mattress reduces overheating and allows for a comfortable night's sleep.

The M3 is also a highly sustainable option, as its modular build allows users to clean, maintain, and swap components, helping to extend the life of the mattress. When comfort preferences change, or when a component needs to be replaced, users can simply replace the pieces that no longer suit them rather than disposing of the entire mattress, which keeps more waste out of landfills.

“We’re excited to welcome BEDGEAR to all Jordan’s Furniture stores and Jordans.com as a key part of our Sleep Lab experience,” Keith Levine, Director of Merchandise for the Jordan’s Sleep Lab, said. “At Jordan’s, it’s all about helping people find the right mattress for their unique sleep needs, and BEDGEAR has quickly become a customer favorite thanks to their focus on performance and personalized comfort.”

This expanded partnership is more than just a retail rollout. It’s a reimagination of how consumers think about sleep and choose the products that they sleep on. And with shared roots in sports—BEDGEAR with teams like the Dallas Mavericks and the Boston Celtics, and Jordan’s with the Boston Red Sox, the New England Revolution, and the Connecticut Sun—this partnership is rooted in performance and underscores both brands’ dedication to helping individuals—from athletes to everyday consumers—achieve optimal recovery through better sleep.

“Whether it’s on the court, on the field, or in everyday life, recovery begins with personalized sleep,” Alletto added. “This partnership with Jordan’s allows us to bring that message—and BEDGEAR’s complete Performance® Sleep System—to more people who are ready to take control of their health and wellness through better sleep and recovery.”

BEDGEAR’s M3 Performance® Mattress along with its personalized and breathable pillows, sheets, and protectors are now available and can be experienced in-person at all Jordan’s Furniture locations across Massachusetts, New Hampshire, Rhode Island, Connecticut, and Maine.