Armen Living Celebrates Summer with Events, Hires and Award Winner

June 25, 2025  by Karen Parrish in Business Strategy, Designer Weekly, Industry   

“This is an exciting time for our company and our team. I am thrilled that Steve Riley is being honored by IHFRA as ‘Pillar of the Industry’ for his incredible talents and for his contribution to the home furnishings industry.  I am also looking forward to celebrating Randy Graboski's one-year anniversary and meeting with our growing sales team,” Kevin Kevonian, owner, president, and CEO commented,  “It is an honor to have such an exemplary and dedicated team whose combined knowledge and expertise continues to expand and grow our business.”

Armen Living’s Summer Celebration includes opening a second showroom during the Summer Casual Market in Atlanta in Bldg 1, Floor 14, Space F-11. This additional space adds another 3,000 sq-ft doubling their showroom space and allows for more room to feature their award winning outdoor collections alongside their best-selling barstool collections.

Armen Living's existing Casual Market Atlanta showroom in Bldg 1, Floor 6, Space A-2 will showcase New Spring-Summer Arrivals including bar, dining, and outdoor collections.

Armen Living will host a special event during Las Vegas Market on Sunday, July 27, from 2 - 4 pm in showroom B762, to raise a collective glass to celebrate one of their own being named 'Pillar of the Industry.' This industry honor by International Home Furnishings Representatives Association (IHFRA) is being bestowed upon Steve Riley, Armen Living Key Accounts, for his successful career and for his contributions and support of City of Hope. Through his work as co-chairman, their organization raised approximately $3.7 million during the Spring 2025 Spirit of Life Gala. IHFRA's Executive Director Steve Allegrezza and Armen Living’s team will co-host, while welcoming market buyers, industry peers, and customers to enjoy specialty cocktails, mocktails, a full bar, and light bites. 

Expanding their sales team Armen Living recently hired six new independent reps:

Zach Epley —  NE, KS, MO, IA

Steve Coe — IA, KS, MO, NE, TX

Mark Roberts —  AL, GA FL  Panhandle

Jan Kleinman — OH, Western PA

Jim Jefferis — NC and SC

Tommy Roach — NC and SC

Their newest Sales Rep Zach Epley, commented about his appointment, “I’m thrilled to be joining the team and representing such a strong line. I look forward to building on the momentum in the territory and creating new opportunities by leveraging the relationships I’ve built over the years. I’m excited to be part of the Armen Living team and look forward to connecting with everyone who plays a role in making this company such a success." 

National Sales Manager, Reb Nicholson who is responsible for hiring, training, and supervising Armen Living’s independent reps shared, “Each of our new and existing home furnishings reps embodies sales excellence and I am honored to work alongside them. It is a testament to our sales team's extensive experience that our reps are not only growing new accounts but are creating momentum and synergy heading into the summer shows."

To book an appointment email Reb Nicholson.

Armen Living’s Summer Events Schedule:

· Summer Casual Market: Tuesday, July 15,  4-6pm Happy Hour + IHFRA Member Meet-up in Bldg 1-6-A-2.

· Summer Casual Market: Tuesday, July 16-17,  4-6pm Happy Hour + Anniversary Celebration for Randy Graboski in Bldg 1-6-A-2, (AmericasMart 240 Peachtree Street NW, Atlanta, GA 30303).

· Las Vegas Market: Sunday, July 27, 2-4pm Celebration for Steve Riley being named this year’s ‘Pillar of the Industry’. (World Market Center Space B762 (495 S. Grand Central Pkwy, Las Vegas, NV, 89106)