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Clarus Debuts Fresh Showroom at NeoCon 2025
June 24,
2025 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
Clarus unveiled a fresh showroom layout and new glass concepts, including its first-ever digital glassboard at NeoCon 2025.
The Clarus showroom has long been a NeoCon must-visit—known for its flashy spectacles, pulsing music, and sleek products, and reeling in plenty of foot traffic every year. This year, their theme was the Art of Together, celebrating unity through design with curated art installations, collaboration-focused products, and harmonizing colors throughout.
"The Art of Together isn't just a theme – it's a celebration of connection," said Brittney Ricks, VP of Marketing and New Product Innovation. "The showroom embodies our belief that beauty emerges when we come together—turning glass into shared stories and moments into meaningful connection."
Guests battled it out in multiplayer games, snapped selfies that converted into AI images, and clicked together colorful chains to take home. They gawked at vibrant artwork printed on glass, enjoyed hors d'oeuvres and libations, and posed in front of cascading chains—a symbol of human connection and a nod to Clarus' new product, Lynk.
Lynk, their new "digital glassboard," earned both the NeoCon Business Impact Award and People's Choice Award. It looks like a 55-inch tablet embedded in a glassboard, but its value lies in its presentation and collaboration abilities. For example, teams can brainstorm in real time on a shared digital whiteboard, writing, editing, and adding media simultaneously. Users can also write directly on the screen and on any app, so presenters can annotate as they please. And the glass can be fully customized in color or print.
They also showcased the Atmus Wall Desk—a compact, wall-mounted evolution of last year's Atmus Mobile Desk. Like its predecessor, it's a glassboard with a button-activated pop-up desk, designed to provide workspace in commercial spaces without sacrificing precious square footage—think small patient rooms, startup offices, study areas, and so on.
Clarus will roll out a 75" Lynk in the coming months and launch the Atmus Wall Desk later this year.