Daily News
From Home Furnishing Business
Pottery Barn Kids Announces Collaboration with BBC Studio's Bluey
June 23,
2025 by Karen Parrish in Business Strategy, Industry 
Pottery Barn Kids, portfolio brand of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, announced a collaboration with BBC Studio’s “Bluey,” the Emmy® Award-winning animated TV series about a lovable Blue Heeler dog and her family set in Brisbane, Australia.
Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun. At its core, “Bluey” celebrates family connection, imagination, resilience, and the everyday moments that shape childhood. The show has become a family favorite for its blend of warmth and storytelling. The vibrant new Bluey x Pottery Barn Kids collection combines the playful energy of the “Bluey” series with the timeless design and exceptional quality that Pottery Barn Kids is known for.
The Bluey x Pottery Barn Kids collection includes organic cotton bedding, stylish backpacks and lunch bags, and decorative accessories depicting Bluey and her family designed to bring joy to children’s everyday spaces. The Bluey x Pottery Barn Kids collection is now available exclusively at www.potterybarnkids.com and in all Pottery Barn Kids retail stores.
“The colorful, playful and visually distinctive world of ‘Bluey’ comes to life beyond the screen in a spirited home furnishings collection,” said Allison Spampanato, Senior Vice President, Product Development, Pottery Barn Kids. “The show’s heart, humor and focus on family aligns with Pottery Barn Kids’ commitment to creating fun, kid-friendly and quality spaces that appeal to the whole family.”
“Pottery Barn Kids is known for exceptional quality and stylish designs, and we’re delighted to partner with them on this gorgeous, fashion-forward collection,” said Suzy Raia, SVP, Consumer Products for BBC Studios. “The playful nature of Bluey and her family shines through with each item. We know that kids and families will love them at home and for back-to-school.”
“Bluey” is produced by Ludo Studio for ABC (Australia) and co-commissioned by ABC Children’s and BBC Studios Kids & Family. BBC Studios is the co-commissioner, distributor and licensor of the multi-award-winning animated TV series. In Australia, “Bluey” is broadcast on ABC. The series airs and streams to U.S. and global audiences (outside of Australia, New Zealand, and China) across Disney Channel, Disney Jr., and Disney+.
For more information, please visit www.potterybarnkids.com. Follow along on social @potterybarnkids and @officialblueytv.