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From Home Furnishing Business
NoLogo.com Launches e-Commerce Platform to Leverage AI
June 23,
2025 by Karen Parrish in Business Strategy, Industry 
The official launch of NoLogo.com, an e-commerce platform redefining how premium furniture is designed, priced, and delivered. NoLogo eliminates retail and brand markups by leveraging AI, a digitally native supply chain, and direct-to-factory production, making high-end, custom furniture more accessible.
NoLogo is the brainchild of Kevin Miller (CEO, co-founder of GR0, and former Google executive), Jon Zacharias (CMO, co-founder and President of GR0), and AJ Jain (CTO, formerly of Opendoor and ThinkSys). Together, they aim to bring greater transparency and efficiency to the bloated home goods industry.
"Designer furniture today is priced like luxury fashion — inflated by brand premiums, showrooms, and outdated supply chains," said Kevin Miller, CEO of NoLogo. "We're flipping that model so consumers can access premium, custom-made furniture without paying for a logo."
The $1 Trillion Problem: Why NoLogo Exists
NoLogo was built to solve a common frustration: furniture prices often have more to do with branding than craftsmanship. Their research shows:
- Consumers pay up to 70% more due to brand, retail, and marketing markups.
- The global home goods market tops $1 trillion, spanning furniture, lighting, bedding, and décor.
- Dupe culture dominates social platforms (#dupe on TikTok has over 6 billion views), showcasing consumer demand for designer quality without the price.
- 94% of shoppers say they're more loyal to brands that break down how pricing works.
How It Works: Upload a Link. Get a Custom Product.
Using its AI-powered quoting engine, NoLogo can instantly turn any product link, image, or idea into a custom furniture quote with a 3D rendering. Behind the scenes, its global factory network (the same network used by top luxury brands) enables on-demand manufacturing at near mass-production cost.
Key benefits include:
- Infinite, made-to-order SKUs
- Transparent pricing by materials, labor, and logistics
- Factory-direct orders with savings up to 50% compared to branded equivalents
More Than Furniture
While the initial focus is premium furniture, NoLogo's underlying platform is built for broader categories, including décor, lighting, outdoor, kitchenware, and textiles.
"We're doing more than building a furniture company," added Jon Zacharias, CMO of NoLogo. "We're creating a smarter, more transparent supply chain for all custom home goods."
To learn more, visit www.nologo.com or contact Kevin Miller at kevin@nologo.com.