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From Home Furnishing Business
Pottery Barn Teen Announces Collaboration with WNBA
June 22,
2025 by Karen Parrish in Business Strategy, Industry
Pottery Barn Teen, portfolio brand of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, announced an exclusive home furnishings collaboration with the Women’s National Basketball Association (WNBA), the premiere women’s basketball league in the United States. For the WNBA’s first teen home furnishings collection, Pottery Barn Teen created bedding and room décor that feature all 13 WNBA teams. The collection is available now at Pottery Barn Teen.
“The WNBA continues to inspire fans with its commitment to excellence,” said Jennifer Kellor, President, Pottery Barn Teen. “As the league completes a record-breaking season, we are thrilled to offer a first-of-its-kind home and décor collaboration that celebrates athleticism, empowerment and quality design.”
Designed with the basketball fan in mind, the collection incorporates the WNBA team logos together on bedding, backpacks and decorative accessories with a fresh and modern aesthetic. The team logos are artfully stitched on tonal white bedding designs that are spirited and sophisticated. WNBA fans can also showcase their specific team pride by selecting their favorite team logo on customizable items like the WNBA Wall Décor.
“We’re thrilled to partner with Pottery Barn Teen on this first-of-its-kind collaboration that brings the energy and identity of the WNBA into the everyday lives of young fans. This collection not only celebrates all of our teams, but it also reflects the growing cultural impact of the league and the passion of a new generation of fans,” said Colie Edison, WNBA Chief Growth Officer. “As our league continues to reach new heights and inspire young athletes, partnerships like this help us deepen our connection with teens and empower them to express their love for the game in their own spaces."
For more information on the collection, please visit www.pbteen.com. Fans are also invited to follow along on social @potterybarnteen and @wnba.