Elevate Outdoor Spotlights Design Trade at Casual Market Atlanta

June 22, 2025  by Karen Parrish in Business Strategy, Industry   

“Designers are increasingly driving decisions in the outdoor furnishings space, and dedicating a full day to engage this audience is a natural evolution for Casual Market Atlanta,” said Scott Eckman, ANDMORE® President. “Elevate Outdoor gives designers a curated entry point to the category, and we’re thrilled to now offer this experience at both Summer and Fall editions of Casual Market Atlanta.”

Additionally, throughout the day, showrooms will spotlight designer-specific offerings, including trade pricing, exclusive programs and concierge-level service tailored to the needs of design professionals. Participating brands include:

Brown Jordan; Castell; Ebel, Inc.; Frankford Umbrellas; Inspired Visions by Peak Season; Jensen Outdoor; KETTLER; Lloyd Flanders Industries; Outdoor Interiors; OW Lee; POLYWOOD; Ratana; Summer Classics; Telescope Casual Furniture; Treasure Garden; Tuuci; Uttermost; and Woodard Furniture.

Elevate Outdoor Programming Highlights:

Step Outside! Creating Connections & Continuity Between Interiors and the Landscape
11:00 a.m. – 12:00 p.m. | B1, Floor 14, Seminar Space, 14-D-9
Moderated by Atlanta Homes & Lifestyles Editor-in-Chief Lauren Iverson, this design-focused panel features architect Andrew Cogar (Historical Concepts), interior designer Jackye Lanham (Jacquelynne P. Lanham Designs, Inc.) and landscape architect Doug Hoerr (Hoerr Schaudt Landscape Architects). Together, they’ll explore the power of design continuity across architecture, interiors and landscape.

Cocktails + Casual
4:00 – 6:00 p.m.
Wrap up the day with relaxed networking across all casual floors, with drinks and bites shared among designers, brands and outdoor living professionals.

“Casual Market Atlanta continues to evolve as a destination where the design community can build relationships, gain insights and tap into the full potential of the outdoor category,” said Siri Scott, executive director of ICFA. “This Summer’s Elevate Outdoor experience is about creating meaningful entry points for designers, from education to exploration and connection.”

In addition to Elevate Outdoor programming on Thursday, July 17, ANDMORE® welcomes Pure Salt Interiors as the first ( A ) List partner dedicated to Casual Market Atlanta on Wednesday, July 16. The duo behind Pure Salt Interiors, Aly Morford and Leigh Lincoln are known for building a multi-channel design business focused on natural, functional spaces. The duo brings their expertise to market with a special appearance highlighting their evolution from boutique firm to lifestyle brand.

Wednesday designer events include:

( A ) List Presentation: Aly Morford & Leigh Lincoln
Learn how the founders of Pure Salt Interiors built a thriving multi-channel brand that blends design services, curated product offerings and a lifestyle-focused flagship store, at noon in the Building 3 Atrium.

ICFA Meet & Greet
Immediately following the ( A ) Lister appearance, meet the Pure Salt team in person at the ICFA Member Lounge in Building 1, Floor 2.

Casual Market Atlanta runs July 15 – 17, 2025, at AmericasMart Atlanta, with participating casual/outdoor showrooms also open throughout the Summer Atlanta Market, July 15 – 21, 2025. The next edition of Casual Market Atlanta runs September 16 – 19, 2025, at AmericasMart Atlanta. For more information and to register, visit CasualMarketAtlanta.com.