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From Home Furnishing Business
Lovesac Company Celebrates Anniversary of PillowSac Chair with New Finishes
June 18,
2025 by Karen Parrish in Business Strategy, Industry 
The Lovesac Company, the home furnishing and technology brand renowned for its innovation and comfort, is celebrating the one-year anniversary of its viral hit: the PillowSac Chair. After quickly selling out upon its original launch, the beloved Chair is back with two new wood frame finishes: Brown and Black. These stylish additions bring even more design flexibility to the iconic silhouette, offering versatility and customization options that complement any space or aesthetic.
"At Lovesac, we created the PillowSac Chair to be endlessly adaptable - just like the lives of our customers," says Lovesac CEO and Founder Shawn Nelson. "We are introducing two new PillowSac Chair finishes in response to the demand and creativity we've already seen from our community around this hot new product, and their desire to personalize, refresh, and make their spaces their own."
The new colorways join the original Blonde Frame, expanding the frame offerings to three sophisticated options that can be paired with 150+ machine-washable PillowSac Covers. In addition to the Cover, customers can customize the finer details on the Chair like the hardware finish and straps. Beyond style, comfort remains at the heart of the PillowSac Chair. Its cloud-like, flexible design allows users to transform their existing PillowSac into a fully supportive chair to enjoy The World's Most Comfortable Seat in a more structured way.
The new PillowSac Chair Frame finishes are available starting at $675 and the complete PillowSac Chair is available starting at $1,350, both online at Lovesac.com and at Lovesac Showrooms nationwide. To find your nearest Lovesac showroom, visit the Showroom Locator.