Daily News
From Home Furnishing Business
Stanton Introduces "Kravet x Stanton" Licensed Collection
June 17,
2025 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
Stanton, a premier designer and supplier of high-end luxury flooring, is proud to partner with Kravet, the industry leader in to-the-trade home furnishings, to unveil an exclusive licensed carpet collection: Kravet x Stanton. This strategic collaboration between two distinguished brands is designed to attract and accelerate high-end business for Stanton’s key customers through a selective, limited distribution model.
Bringing together Kravet’s storied legacy in innovative textile design and Stanton’s deep expertise in premium carpet craftsmanship, the partnership delivers a standout 91-SKU collection. Kravet x Stanton showcases transitional geometrics and timeless organic textures, ideal for wall-to-wall installations, custom fabricated rugs, and stair runners. The collection spans hand-loomed, wire wilton, and luxury performance categories, offering elevated options for sophisticated interiors.
To support the launch, the collection will be presented on stylish, modular displays featuring large-format 2' x 2' samples for each SKU and a convenient 9” x 9” sample takeaway cabinet. This innovative merchandising system enables easy sourcing by color, streamlining the shopping experience for designers and clients alike.
“Our exclusively designed, limited-distribution Kravet x Stanton collection sets a new standard in color and design,” said Jonathan Cohen, CEO of Stanton. “We’re excited to support our showroom partners by driving new trade business and look forward to the collection’s debut this July.”
“This collaboration represents a perfect synergy between two heritage brands committed to design excellence and quality,” added Cary Kravet, CEO of Kravet LLC.
By combining Stanton’s legacy of craftsmanship with Kravet’s visionary approach to color and pattern, Kravet x Stanton introduces a fresh, refined aesthetic that elevates interiors for designers and homeowners.