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From Home Furnishing Business

Marketing School for Creatives Features "24/7 Creative Agency" as Part of Workshop Series

June 10, 2025  by Karen Parrish in Business Strategy, Designer Weekly, Industry   

The new and innovative international marketing training platform Marketing School for Creatives first premiered in January 2025 and tailors virtual training sessions, educational webinars, and industry led workshops that are specifically designed for interior designers and other creative professionals.

Ericka Saurit CEO & founder of Marketing School for Creatives, and Saurit Creative, commented, “I hand-select guest speakers who bring both strategic insight and real-world experience to the table. Our monthly WOW! Wednesday Workshops and quarterly Office Hour calls are designed to spark actionable breakthroughs for our members, with conversations that are as inspiring as they are results-driven.”

Marketing School for Creatives’ June monthly WOW! Wednesday Workshop, “The Secret Sauce to PR,” presented by marketing maven, Serena Martin, will take place on June 18th at 9am PST, 12pm EST, on Marketing School for Creatives educational platform.

The hour-long virtual workshop will include insightful and useful tips for working with a publicist or PR agency, from setting PR goals, defining your publicity strategy, and how to identify opportunities for your brand. 

Serena Martin, 24/7 Creative Agency’s founder & president shares, “I am thrilled to be a featured guest speaker on (this) educational platform and to share some of what I have learned in my two decades working in marketing and PR.” Serena added that working with Ericka Saurit has been an exciting opportunity and way to give back to the design and trade community... with the goal to help interior designers and other creatives to understand the benefits of working with a PR professional and tips for how they can elevate their publicity.”

Serena Martin spent nearly two decades specializing in marketing, PR, and events in the home furnishings and kitchen & bath industries, before launching her consulting agency, 24/7 Creative Agency in 2019.

Serena’s educational background includes a BA in Interior Design from SFSU, and professional experience working at one tech companies, seven trade manufacturers, three residential design firms, in hospitality and casino design, tradeshows, large scale events, producing professional conferences, web design, and in B2B sales.

Perhaps best known for her work directing the marketing departments for national home decor and furnishings brands, where she spent a decade combining innovative marketing / PR strategies that artfully blended traditional and organic approaches for collaborative partnerships, growing a manufacturers designer and staging audience, increasing sales, expanding brand awareness and elevating their publicity, to landing high-profile licensing opportunities.

24/7 Creative Agency’s consulting business supports retailers, manufacturers, artists, authors and designer clients and leverages their founder's knowledge, experience, and expertise with a substantial media and public relations network, alongside an ability to promote and market a wide range of businesses. 24/7 Creative Agency president and founder, Serena Martin also holds the volunteer board seat, as VP of Events for women’s organization WithIt.org, and supports a number of trade organizations including ASID, IDS, ISFD, IFDA, and IHFRA.