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Saatva Announces Partnership with CrossFit  & CrossFit Games

June 9, 2025  by Karen Parrish in Business Strategy, Industry   

This innovative collaboration rounds out optimal training with movement, nutrition, and rest, spotlighting sleep as a critical — and often overlooked — foundation of health and performance. With a shared mission to inspire health, Saatva and CrossFit aim to elevate how the global fitness community thinks about recovery and sleep quality.

As part of this partnership, Saatva will be the presenting sponsor of “Rest Day,” a key element of CrossFit’s “Workout of the Day” updates, delivering valuable content and products to educate CrossFit members about the importance of optimal recovery. Additionally, Saatva will be on-site at the 2025 CrossFit Games in Albany, NY, August 1-3, inviting fans to experience the full spectrum of its luxury sleep offerings firsthand. CrossFit Affiliate owners will also benefit from exclusive offers and discounts, empowering them to advocate for the importance of sleep within their own communities using Saatva’s American-made, premium sleep solutions.

“Partnering with CrossFit presents a powerful opportunity for Saatva to champion our commitment to restorative sleep and wellness,” said Ron Rudzin, Founder and CEO of Saatva. “CrossFit athletes exemplify peak performance and discipline, and we’re proud to support their recovery with handcrafted products designed to optimize rest.”

“Sleep is the foundation that allows athletes to train hard, recover fully, and perform at their best,” said Greg Schwartz, VP of Global Partnerships at CrossFit. “Partnering with Saatva reinforces our commitment to the holistic health of our community — not just how we move or eat, but how we rest and reset.”

Together, Saatva and CrossFit are redefining what it means to live a healthy and balanced life — from the gym floor to the bedroom.