Daily News
From Home Furnishing Business
Ashley Homestores Opens Newest Showroom in Decatur, Texas
June 9,
2025 by Karen Parrish in Business Strategy, Industry 
On June 4, JP&A Holdings, LLC (JP&A Holdings) proudly unveiled its newest Ashley showroom with a Grand Opening and Ribbon Cutting ceremony. The 22,000 sq. ft. facility, located at 611 W Ford St. Decatur, TX, marks a significant addition to the local community. Distinguished guests joined JP&A Holdings employees in celebrating this milestone.
JP&A Holdings owns five additional Ashley stores in the surrounding region. This is the 60th Ashley store in the state of Texas. The Decatur store will employ approximately 18 people.
“We’re proud to continue growing the Ashley brand with this new Decatur location,” stated Mitzi Dowd, Marketing Director, JP&A Holdings, LLC. “Our passion is helping families create beautiful, comfortable spaces they love coming home to. What truly sets us apart is the experience we provide—through our thoughtfully curated stores, in-house delivery team and dedicated service professionals who genuinely care. We’re honored to bring that same level of care, value and expertise to the Decatur community.”
The new store showcases Ashley's innovative 7.0 store concept, featuring a simplified, bright and open floor plan to enhance the shopping experience. Customers can explore complete lifestyle vignettes with detailed lighting, rugs, and wall art. Product offerings include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Customers can also experience Ashley’s new mattress gallery featuring Ashley Sleep®, Nectar and Tempur-Pedic® mattresses.
The new store’s hours are Monday through Saturday 10:00 a.m. - 7:00 p.m. and Sunday 12:00 p.m. - 6:00 p.m. Follow Ashley Decatur on Facebook to stay up to date with promotions and events.