Daily News
From Home Furnishing Business
Pottery Barn Kids Announces Partnership with Pokémon Company
June 8,
2025 by Karen Parrish in Business Strategy, Industry 
Pottery Barn Kids, portfolio brand of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, announced a collaboration with The Pokémon Company International to launch a new home and accessory collection featuring fan-favorite Pokémon. Since its debut in 1996, Pokémon has become a global phenomenon and one of the most popular and successful entertainment franchises in the world.
The new Pokémon & Pottery Barn Kids collection features some of the most recognizable Pokémon, including Pikachu, Jigglypuff and Eevee, on bedding, backpacks, lunch bags, accessories and décor. The Pokémon franchise’s enduring popularity spans generations, and the collection with Pottery Barn Kids features iconic designs for kids’ bedrooms, playrooms and accessories that appeal to the whole family.
“With a dedicated global fanbase, Pokémon has captured the hearts of millions,” said Allison Spampanato, senior vice president of product development, Pottery Barn Kids. “Partnering with such an imaginative brand allows us to create playful, design-forward pieces inspired by beloved Pokémon and crafted with quality to resonate with both kids and parents alike."
“Pokémon appeals to fans across generations, and many parents who grew up with the franchise are now sharing their love of Pokémon with their own kids and families,” said Amy Sachtleben, senior director, licensing and promotions at The Pokémon Company International.
“As a cross-generational brand, we’re always looking to develop new products that help Trainers of all ages express their fandom, making premium home retailer Pottery Barn Kids the ideal partner for adding a touch of Pokémon to anyone’s home or back-to-school gear.”
For more information, please visit www.potterybarnkids.com. Follow along on social @potterybarnkids and @pokemon.