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From Home Furnishing Business
Natuzzi Partners with the Italy Pavilion at Expo 2025 Osaka
June 8,
2025 by Karen Parrish in Business Strategy, Industry 
From April 13 to October 13, Osaka is expected to welcome over 30 million visitors and participants from more than 160 countries to the Expo 2025.
Natuzzi has been selected as one of the official partners of the Italy Pavilion.
The Italy Pavilion—designed by MCA, Mario Cucinella Architects—draws inspiration from the concept of the Renaissance Ideal City. Within this framework, Natuzzi showcases its signature Mediterranean lifestyle and hospitality, furnishing the space with collections such as Deep and Wave by Nika Zupanc, and the iconic Re-vive armchair.
“Expo Osaka marks a pivotal opportunity for us to share, on a global stage, the core values that define our DNA: art, beauty, craftsmanship, and quality. Through our participation, we aim to convey our vision of design that blends Mediterranean roots with innovation. With our international presence and over 65 years of history and expertise, we are well positioned to engage with diverse cultures,” Pasquale Natuzzi, Executive Chairman and Founder of the Natuzzi Group.
With a nearly four-decade presence in Japan, Natuzzi commitment to Expo 2025 Osaka is a testament of our respect for the Japanese culture, values and heritage.
Natuzzi currently operates 24 free-standing stores in the Rest of APAC region, comprising 16 Natuzzi Italia and 8 Natuzzi Editions stores.
Since the beginning of the year, the Natuzzi Group has strengthened its commercial, retail and finance organization to enhance performance across the region.