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From Home Furnishing Business
IKEA U.S. Celebrates Pride with Annual Initiatives & Supporting Local Celebrations
June 1,
2025 by Karen Parrish in Business Strategy, Industry 
As a values driven company, IKEA U.S. is celebrating Pride month by supporting local Pride celebrations nationwide and launching annual initiatives such as the Rainbow Cake and STORSTOMMA givebacks.
IKEA U.S. is working closely with Pride Parades in Washington D.C., San Francisco, and the Twin Cities throughout June and will host a hospitality area at World Pride in D.C.
“As a company who has always stood by the many, IKEA U.S. is proud to support and celebrate the LGBTQIA+ community and allies in their work to make meaningful and measurable change,” said Ciannie Rodriguez, Diversity, Equity and Inclusion Manager, IKEA U.S. “Our ongoing partnership with organizations like Rainbow Railroad and the Trevor Project, whose life-changing work empowers and protects LGBTQIA+ individuals, allow us to support the cause in an authentic way that encourages folks to embrace their space and make a difference.”
On a national level, IKEA U.S. is in its second year of the Rainbow Cake giveback, pledging to donate up to $150,000* to its ongoing partner, Rainbow Railroad, a nonprofit organization that helps LGBTQIA+ people facing persecution based on their sexual orientation, gender identity, and sex characteristics in their native nations. The collaboration with Rainbow Railroad will support their mission to help at-risk LGBTQIA+ people get to safety around the world and specifically their Communities of Care Emergency Fund. The Rainbow Cake is available at IKEA Restaurants nationwide for $3.99, with $1 from each sale of a slice of the cake from May to July going towards the giveback.
Additionally, IKEA U.S. is working with longtime partner, The Trevor Project, a national organization dedicated to suicide prevention efforts among LGBTQIA+ youth, for its annual STORSTOMMA bag giveback. Throughout June, IKEA U.S. will donate 100% of the retail sale price of both sizes of its iconic STORSTOMMA bag, up to $50,000**. Since its launch in 2020, the STORSTOMMA giveback has donated over $300,000 to various LGBTQIA+ organizations nationwide.
To learn more about the IKEA U.S. vision for equality for the community, please visit ikea.us.
* Between May 1, 2025, and July 31, 2025, IKEA US will donate $1.00 from each sale of a slice of IKEA Rainbow Cake made at IKEA Swedish Restaurants in the United States to Rainbow Railroad USA, Inc., with a minimum donation of $50,000 up to a maximum total donation of $150,000. Purchase is not tax deductible. IKEA is partnering with Rainbow Railroad to support their mission to help at-risk LGBTQI+ people get to safety around the world. The Rainbow Railroad name is used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion or political position. Rainbow Railroad USA, Inc. is a 501(c)(3) charity. For more information, please visit https://www.rainbowrailroad.org/.
**Between June 1 and June 30, 2025, IKEA will donate 100% of the advertised retail price from each sale of a STORSTOMMA shopping bag made at IKEA stores and online on IKEA.com (excluding sales made from AL, MS, SC, and HI) to The Trevor Project, with a minimum donation of $25,000 up to a maximum total donation of $50,000. Purchase is not tax deductible. is partnering with The Trevor Project to support their mission to end suicide among LGBTQ young people. The Trevor Project name is used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion or political position. The Trevor Project name is owned by The Trevor Project. The Trevor Project, Inc. is a 501(c)(3) charity. For more information, please visit https://www.TheTrevorProject.org/.