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Saatva Celebrates Sleep Recovery & 15th Anniversary with Giveaway
May 20,
2025 by Karen Parrish in Business Strategy, Industry 
Following up the announcement that Saatva will be the Official Mattress & Sleep provider of Team USA and the LA 28 Olympic & Paralympic Games, the company took to Rockefeller Plaza and the TODAY show to make the official announcement.
On a celebratory morning in the heart of New York City, Tara Lipinski, the 1998 Nagano Olympic Games US figure skating gold medalist, took center stage at Rockefeller Plaza to announce an exciting new chapter in the journey of Saatva, the Smarter Luxury Sleep Company.
With the iconic TODAY Show backdrop setting the stage, Tara proudly revealed that Saatva is now the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic & Paralympic Games. This milestone partnership underscores Saatva’s commitment to supporting athletes on their path to greatness—starting with an essential part of performance: restorative sleep.
Celebrating Recovery as a Superpower
Tara shared personal reflections from her gold medal-winning experience at the 1998 Winter Olympic Games in Nagano, where she learned firsthand that quality sleep is not a luxury, but a necessity. Every spin, jump, and moment on the ice demanded recovery, and sleep was the foundation of her success. With this partnership, Saatva will now play an integral role in helping today’s athletes rest, recover, and rise to their peak potential on the global stage.
“As an Olympian, I know what it takes to perform under pressure. Behind every great performance is great recovery—and that starts with great sleep,” said Lipinski.
Saatva’s 15th Anniversary & Commitment to Wellness
The announcement also coincided with the brand’s 15th Anniversary and Better Sleep Month, making it a fitting moment to celebrate its journey from a visionary online mattress company to a leading name in luxury sleep. Tara praised Saatva’s dedication to handcrafted quality, eco-conscious materials, and exceptional customer service.
“Saatva is more than a mattress and bedding brand. They’re defining what Smarter Luxury Sleep means by inviting sleepers to discover the importance of a well-rested living,” said Lipinski.
A Dream Fulfilled & A Giveaway Celebration
Adding to the day’s excitement, Tara helped present the Saatva Sleep Sanctuary Giveaway winner with an exclusive $15,000 Saatva bedroom setup, celebrating not just the brand’s 15th anniversary but also its mission to inspire everyone to prioritize sleep as a vital component of well-being.
“This partnership is about more than sleep. It’s about championing recovery, honoring the athlete’s journey, and empowering all of us to dream big—and wake up ready to achieve it,” said Lipinski.
Special Offer for Viewers & Fans
To mark this milestone, Saatva announced an exclusive 15% discount on Saatva purchases of $1000 or more. Consumers nationwide are invited to discover Smarter Luxury Sleep experience by visiting Saatva.com/teamusa and celebrating sleep as a superpower for all.
See Tara’s appearance on TODAY here.