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Saatva Becomes Official Mattress & Sleep Provider of LA28 Olympics and Paralympics & Team USA
May 19,
2025 by Karen Parrish in Business Strategy, Industry 
As part of its celebration of Better Sleep Month, Saatva, the Smarter Luxury Sleep Company, announces that it has been named the Official Mattress and Restorative Sleep Provider of the LA28 Olympic and Paralympic Games and Team USA.
As a leader in luxurious, restorative sleep, Saatva is proud to support the rest and recovery of athletes on the world’s biggest stage—where every night of sleep counts. Additionally, Saatva is proud to partner with NBCUniversal as it brings sleep into focus as a foundation of excellence for the U.S. Olympic and Paralympic Movements.
Saatva, known for its handcrafted, made-to-order mattresses designed and assembled in the USA, will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games, ensuring they get the restorative sleep critical to recovery and overall well-being during the 2028 Olympic and Paralympic Games. With a growing portfolio that includes award-winning mattresses and luxury bedding, Saatva brings modern, eco-conscious design into every bedroom. Guided by a vision to make luxury sleep accessible and responsible, Saatva continues to lead the industry with innovation, transparency, and purpose-driven values.
“Partnering with the LA28 Olympic and Paralympic Games presented a powerful opportunity for Saatva to lead with our ethos of delivering exceptional rest,” said Ron Rudzin, Founder and CEO of Saatva. “Sleep plays a transformative role in athletic performance and recovery, and we’re proud to help these world-class athletes rest and recharge on the global stage.”
Research shows that restorative sleep is directly linked to athletic performance, and Saatva saw an opportunity to support this key element of recovery for elite athletes.
As part of this landmark collaboration, Saatva will supply Olympic and Paralympic athletes with some of the most luxurious mattresses and bedding and work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance. From partnering on sleep research studies to developing new products, Saatva is committed to unlocking the superpower of sleep.
“As we continue to add partners to the LA28 and Team USA family, we’re thrilled to bring Saatva into our portfolio on the road to 2028,” said John Slusher, U.S. Olympic and Paralympic Properties Chief Executive Officer. “We look forward to leveraging Saatva’s innovative solutions to set a new standard for supporting athletes — both on and off the field of play.”
As NBCUniversal’s Olympic and Paralympic coverage brings inspiring athlete journeys to millions, Saatva supports the message that true excellence is built on recovery, resilience, and rest. Saatva emphasizes the vital role restorative sleep plays in athletic performance and overall well-being. In the lead-up to the 2026 and 2028 Olympic Games, Saatva will highlight its role at the intersection of innovation and wellness on NBCUniversal’s broadcasts, celebrating the power of sleep as essential to achieving one’s peak potential—on and off the biggest stage in sports. As part of the partnership, Saatva, in collaboration with NBCUniversal’s The TODAY Show, announced a $15,000 giveaway and a 15% off offer for consumers nationwide.
“This new partnership with Saatva is supporting our Olympic and Paralympic athletes in a critical way, elevating the importance of rest and recovery as they compete on the global stage,” said Peter Lazarus, Executive Vice President, NBC Sports Advertising & Partnerships. “We are thrilled to be able to partner with a company that is dedicated to the wellness and restoration of these world class athletes at a pivotal moment in their careers.”
As the company celebrates its 15th anniversary, the LA28 and Team USA partnership signals the next chapter in Saatva’s mission to champion sleep as a foundation for excellence and reinforce its leadership in the luxury sleep space.
“At Saatva, we know sleep unlocks a superpower in all of us,” Rudzin added. “We’re proud to help Team USA athletes harness theirs—turning rest into resilience and preparation into tomorrow’s victories. This partnership reflects Saatva’s mission to inspire individuals to prioritize sleep and wellness.