Daily News
From Home Furnishing Business
Pottery Barn Teen Introduces Launch of Dorm Room Concierge
May 15,
2025 by Karen Parrish in Business Strategy, Industry 
Pottery Barn Teen, a portfolio brand of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home furnishings retailer, announced today the launch of Dorm Concierge, a new complimentary, personalized service designed to assist customers shopping for dorm products to Pick Up Near CampusTM. The Dorm Concierge service expands on Pottery Barn Teen’s robust customer service offerings, which currently include free design services, a convenient mobile app, a bedding visualizer tool and a wishlist feature for room planning. Customers who utilize the new Dorm Concierge service are assigned a dedicated customer service representative upon selecting Pick Up Near CampusTM when placing a dorm order.
Once a customer has checked out and opted to Pick Up Near CampusTM, the Dorm Concierge representative will reach out via email to provide personalized updates, coordinate logistics, and handle any last-minute adjustments to the order. Pottery Barn Teen’s Pick Up Near CampusTM feature allows customers to order in advance and to pick up their items conveniently near a school or campus at any of the over 450 participating Williams-Sonoma, Inc. retail locations, including Pottery Barn, West Elm, Williams Sonoma, Pottery Barn Kids and Pottery Barn Teen stores. When a customer selects their college or university during the checkout process, all eligible nearby locations will automatically populate, and customers can select a preferred store. The selected store can hold items for up to 30 days after the selected pick-up date to allow for additional flexibility.
The Dorm Concierge experience provides customers with:
— A personalized representative to guide customers through the order process
— Bi-weekly updates (or as often as preferred) on order status
— Proactive support for replacements, backorders, refunds, and cancellations
— Seamless coordination for final pick-up details and a post pick-up check-in
“Dorm living marks a major milestone, and we’re proud to support that transition with thoughtfully designed products and elevated customer service offerings,” said Jennifer Kellor, President, Pottery Barn Teen. “Dorm Concierge reflects our ongoing commitment to innovation and our deep understanding of what students and families need to make shopping for school an inspiring and convenient experience.”
To learn more about Pottery Barn Teen’s Dorm assortment and complimentary customer service offerings, please visit: www.pbdorm.com or a Pottery Barn Teen store. Select Pottery Barn and Pottery Barn Kids retail stores will feature a curated “Dorm Shop” starting in summer 2025. Join the conversation on social media with @potterybarnteen and @potterybarndorm.