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From Home Furnishing Business
BEDGEAR Announces Presence on West Coast with Mancini's Sleepworld
May 15,
2025 by Karen Parrish in Business Strategy, Industry 
BEDGEAR®, offering innovative solutions for people who aspire to Wake Ready®, announces a new retail partnership with Mancini’s Sleepworld as the Northen California-based mattress and bedding retailer opens its newest location in Roseville, CA on May 15. Located at 10333 Fair Way Drive, Suite 160, this store marks the first step in a partnership that will significantly expand BEDGEAR’s presence on the West Coast.
Through this collaboration, Mancini’s Sleepworld customers will now have access to BEDGEAR’s most popular Performance® pillows, mattress protectors, and sheet sets.
The lineup includes the Storm Performance® Pillow, BEDGEAR’s award-winning and bestselling pillow, the Balance Performance® Pillow, and the newly launched Aspen Performance® Pillow. The location will also carry a selection of Performance® mattress protectors—Dri-Tec®, Ver-Tex™, and Stretchwick®—and a full lineup of Performance® sheet sets—Dri-Tec® (bestseller), Ver-Tex™, Hyper-Linen™, Hyper-Cotton™, and Flannel.
“This partnership with Mancini’s Sleepworld aligns with our mission to provide customers with personalized and breathable bedding that enhances their sleep quality and overall wellness,” BEDGEAR’s Founder/CEO Eugene Alletto said. “Mancini’s commitment to innovation in the sleep category makes them an ideal partner, and we’re excited to expand our footprint in California through their newest store in Roseville.”
In joining forces, BEDGEAR and Mancini’s Sleepworld are focused on bringing new levels of sleep innovation to a broader audience. By combining BEDGEAR’s cutting-edge product technology with Mancini’s trusted retail presence, the two brands are working together to enhance the way people experience and shop for sleep products.
“We’re thrilled to partner with BEDGEAR and bring their cutting-edge sleep technology to our customers,” Brett Synder, CEO of Mancini’s Sleepworld, said. “Their Performance® products are a great fit for our mission of delivering the best in comfort and innovation. The Roseville store marks an exciting new chapter, and we’re confident this collaboration will elevate the in-store experience.”
With this partnership, BEDGEAR, which caters to 30 million American customers and counting, continues its mission to revolutionize the bedding industry by providing temperature-regulating, instant-cooling, and moisture-wicking products tailored to the individual needs of every sleeper.
“At BEDGEAR, we believe sleep is personal, and so is the shopping experience,” Alletto added. “By teaming up with Mancini’s Sleepworld, we’re not only making Performance® bedding more accessible to a larger audience—we’re also empowering more people to take control of how they sleep, starting right in their local community.”