Daily News
From Home Furnishing Business
HH2 Home Relocates Distribution Center to Northwest Mississippi
May 11,
2025 by Karen Parrish in Business Strategy, Industry 
Green River Group’s US-based case goods furniture operation HH2 Home is relocating their distribution center from Louisville, Kentucky to Northwest Mississippi, expanding into a 500,000+ square-foot warehouse and distribution center formerly operated by Benchcraft.
The move to Blue Mountain, Mississippi will offer logistics and cost efficiencies, enabling faster shipments and local distribution for retail partners, said Lee Boone, chief executive of the US-based furniture companies recently purchased by Green River.
Noting that the company plans to start shipping its HH2 Home product line out of the new warehouse this month, Boone said, “This facility is located in a high-traffic furniture area near established freight and trucking routes just outside Memphis. With this ideal location, we will develop the campus as an East Coast distribution facility for all of our related companies, creating scale and further operational efficiencies.”
He added that the facility was originally designed and built for furniture operations and is “ideally suited for our product lines, enabling the company to receive, store and ship goods easier, faster and with less opportunity for damage.”
Since the facility is larger than the previous warehouse, “it will accommodate our growth initiatives,” he said. “Because of the lower cost base, we will be able to maintain compelling values,” he added.