Daily News
From Home Furnishing Business
Beyond, Inc. Announces Relaunch of buybuy BABY Just Before Mother's Day
May 8,
2025 by Karen Parrish in Business Strategy, Industry 
Beyond, Inc., owner of Bed Bath & Beyond, Overstock, buybuy BABY, and a blockchain asset portfolio, announces the relaunch of buybuy BABY’s online presence, purposefully timed days before Mother’s Day.
The Grand online re-opening kicks off with an exciting ‘Welcome Baby’ event, offering customers access to premium infant and toddler gear and essentials through a reimagined and reliable digital shopping experience. The campaign features:
Additional 15% off on parent-preferred labels like Sorelle, Evenflo and Oxford Baby
Additional 10% off for first-purchase email subscribers
Curated collections from industry-leading brands: Peg Perego, Diaper Genie, Hudson Baby, Graco
Daily Giveaways on social media featuring premium baby bundles valued at over $100
"We are thrilled buybuy BABY is back together with Bed Bath & Beyond to create key life stage shopping moments," said Marcus Lemonis, Executive Chairman and Principal Executive Officer of Beyond, Inc. "The seamless integration of curated product assortment, intuitive site experience and targeted marketing represents our commitment to meeting the needs of today's parents with our ‘Welcome Baby’ event."
The relaunch marks a significant milestone in Beyond, Inc.'s strategic portfolio expansion, reinforcing its position as the definitive resource for life’s milestones.
Don’t miss the ‘Welcome Baby’ grand online re-opening event – May 8 – 12 at buybuybaby.com!