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From Home Furnishing Business
Pottery Barn Teen Announces Collaboration with Kendra Scott
May 1,
2025 by Karen Parrish in Business Strategy, Industry 
Pottery Barn Teen, portfolio brand of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, announced a collaboration with founder Kendra Scott and her eponymous brand. Kendra Scott’s designs are known and beloved for their unique use of stones, innovation in color and iconic silhouettes. For the inaugural home collaboration, Kendra Scott is bringing its signature style to teen bedrooms, lounge spaces and college dorms in partnership with Pottery Barn Teen through expertly crafted furniture, organic cotton bedding, no nails wall décor, jewelry storage, backpacks with coordinating lunch bags, and decorative accessories. The bold and colorful collection features shapes, colors and materials from Kendra Scott’s signature designs, now available exclusively at Pottery Barn Teen
“The Kendra Scott brand has inspired its incredibly dedicated fan base of teens and college students,” said Jennifer Kellor, President, Pottery Barn Teen. “Our collaboration is designed to reflect positivity and brings the colorful Kendra Scott aesthetic into living spaces through jewelry-inspired home designs crafted with quality and style.”
Kendra Scott’s experience as a mom along with her eye for design helped shape the collection to focus on both function and style. With college students of her own, Scott worked with Pottery Barn Teen to create trend-forward storage, wall décor that does not require nails and a patterned washable rug for a design statement with added convenience.
"As a jewelry designer, home décor and creating spaces that reflect personal style have always been a passion of mine. I'm thrilled to partner with Pottery Barn Teen to bring our first-ever collection to life. College is such a transformative time for so many, and through this partnership, I wanted to incorporate our signature designs into the décor space in a way that’s both functional and vibrant. We hope this collection inspires individuality and creativity, giving you the pieces to make any room truly feel like your own,” said founder Kendra Scott.
For more information, please visit www.potterybarnteen.com. Follow along on social @potterybarnteen and @kendrascott.