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The Media Matters Promotes Jane Chero to Senior Vice President
April 30,
2025 by Karen Parrish in Business Strategy, Industry 
The Media Matters/TMM, an award-winning marketing, branding, communications, and public relations firm based here, has promoted Jane Chero to senior vice president, reflecting her impact, leadership, and commitment to client success. Chero joined the company in 2022 as director of client engagement and has played a pivotal role in shaping the agency’s direction, expanding digital marketing capabilities, enhancing internal processes, deepening client relationships, and driving growth.
Since joining The Media Matters, Chero has been instrumental in advancing the agency’s integrated service model in ways that deliver measurable results for clients. Her sharp business acumen and sophisticated understanding of public relations, marketing, and social media have added a powerful layer of expertise to the firm. Her ability to connect big-picture thinking with tactical execution has helped elevate the agency’s impact and enhance client deliverables. As senior vice president, Chero will oversee agency operations, ensuring cross-functional alignment and continued excellence in client service. She will report to Kathy Wall Hunt, founder of the agency.
“Jane brings a rare combination of strategic insight, creative thinking, and business discipline to our team,” said Hunt. “She has played a central role in the evolution of the agency’s capabilities and in helping to strengthen our offerings for clients. Whether navigating complex challenges or stepping in to handle critical tasks, Jane has never hesitated to roll up her sleeves to ensure the best possible outcomes. Her commitment to delivering results, combined with a deep understanding of the tactical aspects of the work, sets her apart as someone who leads by example and fosters a collaborative environment. This promotion reflects her impact and our confidence in her as we look toward the future.”
Chero’s ability to connect visionary thinking with tactical execution has helped elevate the agency’s impact and enhance client deliverables, particularly in an environment where priorities shift rapidly, and client expectations continue to evolve. Her ability to multitask across complex initiatives and pivot seamlessly between high-level planning and execution has improved internal operations and strengthened client outcomes. She is known for bringing clarity to fast-moving situations and for her practical, hands-on approach to achieving results.
“I’m very proud of the work we’ve done and energized by what’s ahead,” Chero said. “The Media Matters has always been about smart, bold ideas, meaningful relationships, and clear, effective communication—not only with our clients but also with each other. I’m honored to take on this role and continue building on the momentum we’ve created together, helping our clients grow while fostering a space where our small but mighty team can flourish and use their talents to drive the best possible outcomes for our clients.”