Daily News
From Home Furnishing Business
Urbia Furniture Announces Appointment of Director of Sales
April 27,
2025 by Karen Parrish in Business Strategy, Industry 
Urbia Furniture, a leading designer and distributor of modern and contemporary furniture, proudly announces the appointment of Anna Marie Alessi as the company’s Director of Sales. In this role, Alessi will lead sales and marketing initiatives across Urbia’s B2B channels, managing strategic relationships with retail dealers and the interior design trade.
Alessi brings more than 16 years of experience in the home furnishings and gift industry, with a strong record of driving revenue growth, brand development, and customer engagement. Prior to joining Urbia, she held leadership positions at well-established manufacturers including Ashley Furniture and Two’s Company, where she led high-impact marketing efforts and contributed to award-winning teams.
In 2019, Alessi launched a successful retail brand of her own, broadening her expertise across both the wholesale and consumer markets. During her tenure at Ashley Furniture, she earned numerous distinctions, including the 2020 $20 Million Dollar Award and the 2019 Marketing Specialist of the Year recognition. She also served on the Design Committee from 2016 to 2019, further reflecting her ongoing commitment to excellence in the industry.
“Anna Marie’s depth of experience, entrepreneurial drive, and deep understanding of the home furnishings space make her an exceptional addition to our leadership team,” said David Gevurtz, president of Urbia. “As we continue to scale our business and grow our footprint in the modern design market, her leadership will play a critical role in driving meaningful results.”
In her new role, Alessi will focus on enhancing Urbia’s sales strategy, deepening customer partnerships, and accelerating brand growth across retail and trade segments.
“I’m thrilled to join Urbia and contribute to a brand so committed to thoughtful design and quality craftsmanship,” said Alessi. “I look forward to working with our talented team to support Urbia’s continued expansion and long-term success.
Outside of work, Alessi enjoys spending time with her husband, daughter and two dogs, as well as cooking, playing pickleball and traveling.