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From Home Furnishing Business
Paramount Sleep Showcases Strongest Line-up Ever at HPMKT
April 22,
2025 by Karen Parrish in Business Strategy, Industry 
Spring is in full bloom at Paramount Sleep Company this High Point Market as the luxury mattress maker continues its 90th anniversary celebration with one of its strongest market lineups in years. The Norfolk, Virginia-based manufacturer is showcasing new collections with exclusive brands, special materials, and retail benefits that distinguish it in the luxury category.
From its refreshed showroom at 330 S. Wrenn St., Paramount Sleep will feature four new mattress collections that earned high praise from retailers during the recent winter market. Among the introductions are collections bearing the Seal of Cotton trademark, an exclusive right recently earned by Paramount, making it the only mattress manufacturer to carry the Cotton Incorporated label and reinforcing its commitment to sustainable and natural materials.
Also new to the Paramount showroom is Purecare, the wellness-focused bedding essentials brand, now partnered with Paramount in High Point. The synergies of the two companies create an opportunity for retailers to explore a curated selection of mattresses and sleep accessories in one space.
HD Super Duty with Seal of Cotton trademark
The official launch of the redesigned HD Super Duty collection includes the Classic and Signature series comprised of four models each. The Classic series has a suggested retail price range of $1,299-$2,199. It offers excellent support with a high-density foam-encased spring design and recycled blue cotton as well as high-density comfort foam. The Signature series retail range is $1,999-$2,999. The step-up offers a new, exclusive high-density foam-encased, heavy-gauge pocket spring unit that is zoned for optimal support and includes eco-friendly recycled blue cotton and a new bio-based graphite memory foam. Both series are hand-compression tufted and offer an unparalleled 20-year non-prorated warranty.
Exclusive brands with international renown
Designed in Great Britain and made in the U.S.A exclusively by Paramount Sleep, the Hypnos Whole Sleep Wool Series is derived from the internationally recognized Hypnos Wool range that features ethically sourced and traceable materials such as 100% Woolkeepers® sourced wool, GOLS-certified organic latex, horsetail, micro-coils, recycled pocket spring support, and bespoke European-inspired side stitching. The Wool Series is available in a range of profiles and caters to diverse sleep preferences with options like plush, firm, and pillow-top design. The retail price range is $7,000-$12,000 with MAP pricing policy.
Every Hypnos mattress is bench-made, almost entirely by hand, with exacting standards in keeping with the traditions and craftsmanship of the 120-year-old, family-owned British bed making company. Hypnos has held the prestigious Royal Warrant for nearly a century, first obtaining the status in 1929 from His Majesty George V.
Paramount’s partnership with 125-year-old family-owned Australian luxury mattress maker A.H. Beard brings to High Point the new Sleepsmith collection. Hand-cut, hand-layered and side-stitched by artisan hands, every bed consists of luxurious Australian Tencel fabric, premium lambswool, New Zealand wools, horsetail, coconut pads, and GOLS-certified organic latex, supported by European-inspired pocket spring system.
Special Edition beds
Commemorating the company’s 90th year, Paramount added the Special Edition anniversary beds with the special buy MSRP of $1,699-$1,799. This value is part of a year-long mattress test rest giveaway promotion for retailers and their consumers.
Market Sunday Mixer
Paramount will welcome all market attendees on Sunday, April 27 from 4-7 p.m. for its
Food Truck Mixer featuring Taco Bros. at 330 S. Wrenn St.