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From Home Furnishing Business
Fairfield Plans Collection Debut at Spring 2025 HPMKT
April 22,
2025 by Karen Parrish in Business Strategy, Industry 
Fairfield, a trusted name in artisan-crafted upholstery and casegoods since 1921, will debut its newest collection at Spring 2025 High Point Market, featuring enhanced customization capabilities, a robust schedule of Fairfield Collective programming, and the grand opening of its fully expanded showroom at 200 North Hamilton. Built on a legacy of craftsmanship and rooted in the brand’s North Carolina heritage, Fairfield continues to evolve with greater creative flexibility, purposeful design, and a balanced approach to tradition and innovation.
New Introductions
The Spring 2025 introductions reflect the ongoing evolution of Fairfield’s distinctive design language, Organic Modern, New Traditional, and Clean & Casual, refining how each aesthetic is explored through form, finish, and function. These stylistic directions carry across new artisan-crafted casegoods and domestically produced upholstery, including sofas, swivel and lounge chairs, dining, beds, benches, and ottomans.
This season’s casegoods introductions include the debut of the Parker and Portobello collections, as well as a line extension of the Wyatt collection. Upholstery highlights include sectional configurations for the Dolce collection, a black nickel finish extension of the Coley dining collection, domestic motion offerings, and new seating and occasional pieces from the Libby Langdon for Fairfield Collection.
Bespoke Bed Program
In a move to offer extended customization within its domestic upholstered bedroom category, Fairfield is excited to introduce its Bespoke Bed Program. The program includes three headboard silhouettes—Scallop, Arched Scallop, and Square—available in two heights and four upholstery treatments: plain, biscuit tuft, channel, and diamond tuft. Beds may be ordered as full frames or headboards, upholstered in any Fairfield fabric, leather, or COM/COL. Standard tapered legs are offered in Mica and Sheer Dove, with additional finishes available through the brand’s complete finish library.
Fairfield Style Scouts
To spotlight its Spring 2025 introductions, Fairfield announces the return of its Style Scouts program. Seven of the industry’s leading design professionals will visit the showroom to ‘scout’ their favorite pieces, providing expert insight into this season’s defining styles and standout pieces. The 2025 Style Scouts include: Antonio DeLoatch of Antonio DeLoatch Design, Doreen Corrigan of The Art of Everyday Living, DuVäl of DuVäl Design, Isabel Ladd of Isabel Ladd Interiors, Karen Wolf of K+Co Living, Chad James of Chad James Group, and Hill Rondero and Ro House Studio.
‘Share The Chair’
A dedicated area of the showroom will also highlight Fairfield’s recent sponsorship of designer Libby Langdon for Share the Chair, a fundraising initiative benefitting The Green Chair Project, an organization that provides furnishings and essentials to families across North Carolina transitioning out of homelessness, crisis, or disaster.
Langdon’s reimagined Fairfield chair, upholstered in Valdese Weavers, will be included in a public voting campaign, with each $5 donation counting as a vote. The top 10 designs will be auctioned at a benefit event on May 21 in Raleigh, NC, while the remaining chairs will be available for purchase. The showroom installation reflects Fairfield’s ongoing commitment to design with purpose, community partnership, and the role of interiors in creating lasting impact.
Fairfield Collective: Engaging the Industry
The Spring 2025 Fairfield Collective events will include a series of informative and engaging panels for designers, retailers, and media. Through these insightful discussions and interactive sessions, Fairfield seeks to inspire and educate, reinforcing its commitment to the professional development of industry professionals and customers alike.
The Fairfield Collective events include:
Saturday, April 26 | 2:00-3:00 PM
Panel: Strategies for Success: The Ins and Outs of Licensing
Licensing agreements can be a powerful way for designers to expand their brand and generate new revenue streams, but understanding how to secure and structure these deals is essential. In this discussion, led by LuAnn Nigara, industry experts Cheryl Luckett, Stacy Garcia, and Thom Filicia will break down the key elements of a successful licensing partnership—from selecting the right partners to navigating the financial realities of royalties and profitability. Whether you are exploring licensing for the first time or refining your approach, this panel will equip you with the knowledge and strategies to make informed decisions and build successful partnerships.
Moderator: LuAnn Nigara
Panelists: Cheryl Luckett of Dwell by Cheryl, Stacy Garcia of Stacy Garcia Design Studio, and Thom Filicia of Thom Filicia Inc.
Sunday, April 27 | 3:00- 4:00 PM
Panel: Turning Clients into Advocates: How to build long-term loyalty and referrals
A completed project isn’t the end of a client relationship; it’s the beginning of a lasting connection that can fuel your business for years to come. Led by Stacey Brown Randall, this panel will explore how to cultivate relationships that extend beyond the final install. Join Hill Rondero, Isabel Ladd, and Libby Langdon as they share strategies for staying top of mind after a project ends and encouraging referrals in a way that feels organic. From thoughtful touchpoints to small but meaningful gestures, discover how to turn satisfied clients into lifelong advocates who enthusiastically market your business for you.
Moderator: Stacey Brown Randall
Panelists: Hill Rondero of Ro House Studio, Libby Langdon of Libby Langdon Interiors, and Isabel Ladd of Isabel Ladd Interiors