Daily News
From Home Furnishing Business
Jonathan Louis Unveils Casae Design Studio & Luxury Brand at HPMKT
April 22,
2025 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
In celebration of their 40th anniversary, Jonathan Louis proudly unveils Casae, a new design studio and luxury upholstery brand debuting at High Point Market. This launch marks a bold new chapter for the company with a focus on honoring its heritage while embracing the future of collaborative, design-forward furniture making.
Casae represents Jonathan Louis’ most innovative evolution to date; an elevated, artisanal approach to custom upholstery standing distinctly apart from the core brand. At Casae, beautifully functional furniture becomes expressive and rooted in story. The studio aims to serve a new generation of style-driven retailers, e-commerce platforms, and interior designers seeking a deeper connection to the pieces, offering a shared creative experience.
“Casae was born from our enduring passion for design and deep respect for the craft,” said Heidi Gonzalez, vice president of product development. “It’s a collaborative space where timeless craftsmanship meets forward-thinking design. We’re here to co-create with our partners.”
Casae launches with eight original collections featuring sculptural forms, rich textures, and thoughtful detail. Each piece reflects the studio’s commitment to soulful luxury, functional versatility, and storytelling through design. Created to draw people in and keep them there, Casae pieces transform curated spaces into meaningful experiences.
The 5,600-square-foot High Point showroom immerses visitors in the Casae aesthetic, showcasing tonal depth, architectural simplicity, and tactile beauty in an environment designed to inspire creative dialogue.
“This launch is both a celebration and a turning point,” said Javier Sanchez, CEO of Jonathan Louis. “Casae speaks to the next generation of design leaders; those who seek identity and intention in the pieces they specify. It reflects who we are and where we’re going.”
The name Casae, derived from the Latin word for “house”, reflects the brand’s belief in emotional connection, curated environments, and the ever-evolving ways that people live and gather. Casae exists at the intersection of heritage and innovation, where exceptional design becomes accessible, and every piece contributes to a larger narrative of modern living.
As Jonathan Louis enters its fifth decade, Casae signals a new era built to shape the future of design.
Visit Casae at High Point Market in the Jonathan Louis showroom: Centers of High Point, 401 S. Centennial St., 124 Floor 1 & 121 Floor 1 / April 20-30, 2025
Explore the Story: www.casaedesignstudio.com and www.jonathanlouis.com