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From Home Furnishing Business

Wesley Allen Announces Springtime Dreams Themed Market

April 14, 2025  by Karen Parrish in Business Strategy, Industry   

“We are thrilled to bring a stunning collection of contemporary bedroom and kitchen furniture that our design and trade community will absolutely love. With luxurious designs that elevate any setting and allow for individualizing your furniture to suit your clients' projects or your own personal tastes,” shared Wesley Allen’s founder & president, Victor Sawan.  “At Wesley Allen, we take great pride in our handcrafted furniture collections, with designs built to last. Combining the flexibility from designing customizable options that allow you to create a unique piece, a standout barstools, and truly stunning  beds.”

Victor emphasized that Wesley Allen’s attention to detail is how their company has spent nearly five 5-decades in the trade industry and why they are renowned for their manufacturing. Victor commented, “We take great satisfaction in each piece we create. Carefully crafting made-to-order and fully customized pieces. From a wide selection of finishes including, beautiful upholstery fabrics that pair perfectly with an array of metal finishes, in an assortment of textures.”

Agi Losonczi, Wesley Allen’s VP of Sales & Marketing, revealed details behind their spring premier which features an assortment of gorgeous fully upholstered and iron beds, and a new collection of barstools and dining chairs available in an array of finishes including two-toned, vintage, aged, shiny, matte; which deliver a variety of  design styles. “Whether you are looking to design custom iron furniture, dining chairs, barstools or truly exquisite iron beds, or one-of-a-kind fully upholstered beds —at Wesley Allen, we have something for everyone. Designed in house by our team of skilled artisans to bring out the unique character of our products by carefully hand-applying the finish of your choice to the iron furnishings you select to create the signature look that Wesley Allen is best known for.” Agi Losonczi shared.

To celebrate their new introductions during High Point Market, Wesley Allen is hosting a Springtime Dreams Social Hour on April 26, from 3-5pm in their High Point, NC showroom at 100 N Hamilton. Adding to the excitement of their Social Hour,  multi-award-winning interior and product designers Christopher Grubb, Arch-Interiors design group Inc., Beverly Hills and Dann Foley, Dann Foley Lifestyle, Palm Springs, will be their celebrity guest hosts. With an added bonus, event guests will be entered into a drawing to win a signed copy of Dann Foley’s new book; “It’s All in the Mix.”

“Please join us during High Point Market to experience our newest collections and meet with our event hosts Christopher Grubb and Dann Foley! Guests can discuss luxury trends with our celebrity hosts as they Relax, Unwind and Connect at Wesley Allen's Springtime Dreams Social Hour. Escape the Hustle & Bustle of the Market and prepare to Be Inspired, by our Signature Design Center —a dynamic space for designers and trade professionals to explore our groundbreaking collections and collaborate on custom creations.“ Agi Losonczi, Wesley Allen’s VP of Sales & Marketing commented. Wesley Allen’s gallery style showroom spans two floors filled with furniture design innovation, and boasts over 14,000 sq-ft of bar, dining and bedroom furniture. Event hospitality will feature delicious bites, a charcuterie grazing table and champagne. Guests are encouraged to RSVP on Eventbrite. 

Headquartered in Los Angeles, California, Wesley Allen’s legacy has created and manufactured handmade designer furniture for nearly 5-decades, which is handcrafted by the finest craftspeople in the USA. Combining a renowned innovation for their quality standards, to their unwavering commitment to the environment and in providing high-quality designer iron furniture that is affordable and marketable for today's trade buyers and for the end-consumer to enjoy for a lifetime.

Wesley Allen will be open during High Point Market April 24 - 30 from 8 am to 6 pm, Wesley Allen invites existing customers and new buyers to “Experience the Pinnacle of Comfort and Style” during an afternoon Social Hours April 26-28 from 3-5 pm.  

Wesley Allen’s friendly & knowledgeable sales team and showroom staff, will be on hand to work with Trade buyers and to design their own custom creations. For new customers their team will also be on hand to walk individuals and group tours through their extensive product offerings, market specials and retail programs. Guests are encouraged to stop by for engaging conversations, while exploring their Signature Design Center. To sign up new customers to Become A Dealer and to discover their collections in person, visit this link: to Find a Store Near You.