Daily News
From Home Furnishing Business
Synchrony and Ashley Renew Consumer Financing Partnership
April 14,
2025 by Karen Parrish in Business Strategy, Industry 
Synchrony, a premier consumer financial services company, and Ashley, the largest furniture store brand in North America, have renewed their long-standing consumer financing partnership. This extension ensures that Ashley customers will continue to benefit from Synchrony's flexible financing solutions making it easier to bring home quality furnishings that fit their lifestyle and budget.
Synchrony has helped millions of Ashley customers finance their purchases through Synchrony’s Ashley Advantage™ Credit Card. Under this renewed agreement, Synchrony remains the exclusive financing provider and will continue to offer a range of promotional terms.
Since launching the partnership in 2010, Synchrony has helped millions of Ashley customers finance their purchases through Synchrony's Ashley Advantage™ Credit Card. Under this renewed agreement, Synchrony remains the exclusive financing provider and will continue to offer a range of promotional terms, including deferred interest, equal pay/no interest and reduced interest plans, as well as fixed monthly payments, with terms ranging from six to 72 months.
"For nearly 15 years, Synchrony and Ashley have worked together to offer seamless financing solutions that provide real value to customers," said Curtis Howse, CEO of Home & Auto at Synchrony. "This renewal strengthens our commitment to supporting Ashley's customers and independent licensees with financing options that make home furnishing purchases more accessible and affordable."
With more than 750 independent Ashley licensee locations participating in the Synchrony program, the renewed partnership benefits both customers and business owners by offering innovative financing solutions and data-driven marketing initiatives. These efforts aim to improve credit approvals and enhance loyalty and sales across Ashley's network.
"Synchrony's relentless commitment to innovation and customer-centric experiences makes them the perfect partner to help our licensees grow their business and keep Ashley number one," said Chad Spencer, CEO of Ashley Global Retail. "We are committed to continuous improvement in the retail finance space, and we know Synchrony is the right partner to accomplish this."
Key Benefits of Synchrony's Extended Partnership with Ashley
- Advanced Data and Analytics to Empower Growth – Ashley's corporate and licensee networks will continue to benefit from Synchrony's powerful insights, enabling strategic decisions around promotion offerings, consumer behaviors and program performance - ultimately driving stronger conversion and customer retention.
- Ongoing Investment in Technology – Synchrony will continue to invest in digital capabilities to ensure a smooth, seamless, and convenient credit application process across Ashley's in-store and digital platforms.
- Flexible Credit Solutions for Today's Customers – With Synchrony's advanced credit decisioning model, risk tools, and wide variety of financing options, Ashley customers will continue to have access to the purchasing power they need to afford the home of their dreams.
Synchrony is more dedicated than ever to helping Ashley stay ahead in a competitive market. This partnership renewal reaffirms both companies' commitment to delivering outstanding customer experiences and continued innovation in the home furnishings industry.